Biei, Hokkaido, is renowned for its breathtaking natural landscapes, including the picturesque hills that change with the seasons and the famous Blue Pond. However, the allure of Biei is not just limited to its scenery. Another significant attraction of Biei is its "food." The expansive fields spread across the hills cultivate a variety of crops throughout the year, enriching local dining tables.

At the extensive "Farms Chiyoda," you will find vast pastures where Jersey cattle and "Biei Wagyu" are raised, offering delicious dairy products and meat. The "Fureai Farm" at Farms Chiyoda allows visitors to interact with animals and enjoy dairy farming experiences, providing a rich and fulfilling experience for all who visit.

When you visit, be sure to try the delectable "Biei Wagyu" steaks and the rich dairy products from Jersey cattle at the adjacent "Farm Restaurant Chiyoda." Additionally, cottages where you can stay at Farms Chiyoda will be completed in 2024. This offers a unique opportunity to stay on a farm in Hokkaido and experience the beauty of all four seasons while savoring the seasonal delights of the region.

The agricultural and dairy farming experiences, along with the new accommodation facilities, offer fresh opportunities for tourism and regional revitalization in Biei. We encourage businesses to explore the potential for developing diverse accommodation and experience plans, as well as travel products that utilize these local resources. Partnering with the Biei Farm Stay DX Promotion Council will help spread the region's charm and achieve sustainable tourism.