Tourism EXPO Japan 2026

UNITED WATERWAYS

UNITED WATERWAYS AG is a privately owned European company active across passenger shipping, river and ocean cruise operations, day cruises, MICE, hospitality services, and water-based tourism experiences. UNITED WATERWAYS is Europe's leading provider of white-label ship management and passenger ship operations on all waters.

The group combines fleet operations, docking infrastructure, decentralized teams, and decades of industry knowledge. Its scale includes more than 100 ships under management, more than 2.5 million overnight stays per year, more than 4,000 employees on board and ashore, more than 100 own landing stages, and more than 2.1 million guests on day excursion ships.

UNITED WATERWAYS' portfolio is build around four pillars: Ocean, River, MICE, and Day Cruises. In Ocean and River, the group provides operational and white-label expertise for passenger ship and cruise partners, including hospitality, crew management, nautical management, technical services, itinerary planning, and infrastructure. In MICE and Day Cruises, UNITED WATERWAYS creates water-based experiences for companies, groups, local guests, and international visitors through event vessels, charter formats, public passenger services, and day excursions. Together, these pillars reflect the group's role not only as an operator, but as a tourism partner connecting destinations, brands, and guests through travel on rivers and oceans.
Booth NoD-18
AreaEurope
Official sitehttps://www.unitedwaterways.com
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Brochure explaining how to enter the ocean cruise market
Brochure explaining how to enter the river cruise market
Brochure explaining the possibilities for MICE events on ships