We work internationally to position Hungary as a vibrant, safe, and competitive destination for both leisure and business travel.
As Hungary's national tourism marketing organization, we develop and manage international B2B partnerships with tour operators, travel agencies, airlines, event organizers, and other industry stakeholders worldwide. Our objective is to support our partners in successfully integrating Hungary into their portfolios and driving measurable business growth.
We provide comprehensive trade support, including market intelligence, consumer insights, joint marketing campaigns, sales missions, trade fair participation, educational trips, and tailored promotional cooperation. Our team works closely with partners to identify opportunities, develop market-specific strategies, and create impactful visibility for Hungarian destinations and tourism products.
Hungary offers a diverse and competitive tourism portfolio — from cultural heritage and gastronomy to premium experiences, health tourism, and MICE solutions. Through strategic collaboration, we help our partners access new segments, strengthen their product offering, and increase their market competitiveness.
Our motivation and purpose are rooted in a simple conviction: we want to share our passion for Hungary with the world. We believe that our role within the tourism and hospitality sector goes beyond promotion — it is about telling Hungary's story and contributing to the nation's long-term growth through the strategic development of tourism.
We look forward to building successful partnerships and welcoming you — and your clients — to Hungary.