Tourism EXPO Japan 2026
Craft Invitation by SOE
Craft Invitation by SOE is based in Echizen-Sabae, Fukui, a region renowned for more than 1,500 years of traditional craftsmanship. We offer thoughtfully curated journeys centered on traditional Japanese crafts — Echizen knives, Echizen washi paper, and Echizen lacquerware — with exclusive behind-the-scenes experiences that connect travelers directly with master artisans. Our philosophy, "ZEN × CRAFT × FOOD," combines ZAZEN meditation, hands-on craft experiences, and refined regional cuisine into immersive journeys that reveal the spirit, artistry, and way of life of Japan's Hokuriku region. Stay at SUKU, our washi-inspired inn opened in November 2025, or visit during RENEW, Japan's largest open-factory event, when artisans open their workshops to visitors. Discover meaningful, transformative encounters found only in Fukui.
Co-exhibitor of FUKUI PREFECTURE
Craft Invitation by SOE :
Echizen City Tourism Association :
ECHIZEN TOWN（FUKUI pre） :
FUKUI CITY :
Fukui Prefecture (Okuetsu area) :
Fukui Prefecture: Awara Onsen (Awara City) :
FUKUI（Educational Travel） :
FUKUI（MICE） :
Ikeda Town, Fukui Prefecture :
Machidukuri ZEN Connect inc （Eiheiji, Fukui, Japan） :
MIHAMA TOWN（FUKUI） :
obama（FUKUI） :
OHITOWN・TAKAHAMATOWN :
SAKAI（FUKUI） :
Tannan area :
The Fukui Hito Mono Design Co.,Ltd :
Tsuruga-city（FUKUI） :
Wakasa Bay Tourism Association（Turuga・Mihama・Wakasa・Obama・Ohi・Takahama） :
Wakasa Town（FUKUI） :
| Booth No | L-03 |
|---|---|
| Area | Japan |
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