Tourism EXPO Japan 2026
Craft Invitation by SOE
Craft Invitation by SOE is a craft-tourism operator based in Echizen-Sabae, Fukui, founded and guided by artisans — our board of directors includes traditional craftsmen, ensuring authenticity, cultural integrity, and deep-rooted connections within the local craft community. We design and operate curated journeys for FIT and small groups, providing private transportation, expert local guides, and privileged access to the workshops of Echizen knife, washi paper, and lacquerware masters. Under our "ZEN × CRAFT × FOOD" concept, we combine ZAZEN meditation, hands-on craft experiences, and regional cuisine into immersive itineraries. Programs can also feature SUKU, our washi-inspired inn opened in November 2025, and RENEW, Japan's largest open-factory event. We welcome inquiries from travel agencies, tour operators, and DMCs seeking authentic craft experiences in Hokuriku.
Co-exhibitor of FUKUI PREFECTURE
Craft Invitation by SOE :
Echizen City Tourism Association :
ECHIZEN TOWN（FUKUI pre） :
FUKUI CITY :
Fukui Prefecture (Okuetsu area) :
Fukui Prefecture: Awara Onsen (Awara City) :
FUKUI（Educational Travel） :
FUKUI（MICE） :
Ikeda Town, Fukui Prefecture :
Machidukuri ZEN Connect inc （Eiheiji, Fukui, Japan） :
MIHAMA TOWN（FUKUI） :
obama（FUKUI） :
OHITOWN・TAKAHAMATOWN :
SAKAI（FUKUI） :
Tannan area :
The Fukui Hito Mono Design Co.,Ltd :
Tsuruga-city（FUKUI） :
Wakasa Bay Tourism Association（Turuga・Mihama・Wakasa・Obama・Ohi・Takahama） :
Wakasa Town（FUKUI） :
| Booth No | L-03 |
|---|---|
| Area | Japan |
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