Tourism EXPO Japan 2026

Wakasa Bay Tourism Association(Turuga・Mihama・Wakasa・Obama・Ohi・Takahama)

The Tsuruga-Wakasa area, located in the southwestern part of Fukui Prefecture along Wakasa Bay, is a highly attractive destination that combines diverse natural resources—the sea, lakes, and mountains—with a rich historical and cultural heritage dating back to ancient times.
With white sandy beaches, dynamic coastlines, the mystical Mikata Five Lakes, and mountain ranges stretching toward the borders of Shiga and Kyoto, the region offers scenic beauty throughout all four seasons. These features make it an excellent destination with versatile content suitable for educational trips, group tours, and FIT itineraries.
Historically, the area flourished as a gateway to the Asian continent. It played a vital role in transporting marine products and salt from Wakasa to the ancient capitals of Nara and Kyoto, supporting their food culture. Beyond the movement of goods, many Shinto rituals and festivals with deep ties to Kyoto and Nara have been preserved to this day, making the region ideal for developing programs that highlight history and cultural experiences.
The area is dotted with temples, shrines, former post towns, and traditional buildings that reflect its long history, offering strong storytelling potential for tourism. This allows for easy creation of themed itineraries and well‑structured regional circuits.
With its blend of nature, cuisine, history, and culture, the Tsuruga-Wakasa area is a high‑value destination suitable for group tours, educational travel, and inbound tourism.
We invite you to consider incorporating this region into your tour products and itineraries.

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