Tourism EXPO Japan 2026
Fukui Prefecture: Awara Onsen (Awara City)
Located in Awara City, Fukui Prefecture, Awara Onsen is one of the Hokuriku region's premier hot spring destinations, boasting a history spanning over 140 years.
It has garnered significant attention from both domestic and international visitors after making a major leap in the "Japan Hot Spring Destinations 2025" rankings—rising from 23rd to 7th place.
Beyond the hot springs themselves, the area offers a wealth of experiences, including beautiful coastal scenery, satoyama landscapes, and pastoral views, as well as rich culinary culture and nature activities that change with the seasons. It also serves as an ideal base for exploring the Hokuriku region, offering convenient access to major attractions such as Kanazawa, Eiheiji Temple, Tojinbo Cliffs, and the Fukui Prefectural Dinosaur Museum.
The area has also been generating buzz thanks to figures like the charismatic young innkeepers (*wakadanna*) who have gained popularity on social media.
It has garnered significant attention from both domestic and international visitors after making a major leap in the "Japan Hot Spring Destinations 2025" rankings—rising from 23rd to 7th place.
Beyond the hot springs themselves, the area offers a wealth of experiences, including beautiful coastal scenery, satoyama landscapes, and pastoral views, as well as rich culinary culture and nature activities that change with the seasons. It also serves as an ideal base for exploring the Hokuriku region, offering convenient access to major attractions such as Kanazawa, Eiheiji Temple, Tojinbo Cliffs, and the Fukui Prefectural Dinosaur Museum.
The area has also been generating buzz thanks to figures like the charismatic young innkeepers (*wakadanna*) who have gained popularity on social media.
Co-exhibitor of FUKUI PREFECTURE
Craft Invitation by SOE :
Echizen City Tourism Association :
ECHIZEN TOWN（FUKUI pre） :
FUKUI CITY :
Fukui Prefecture (Okuetsu area) :
Fukui Prefecture: Awara Onsen (Awara City) :
FUKUI（Educational Travel） :
FUKUI（MICE） :
Ikeda Town, Fukui Prefecture :
Machidukuri ZEN Connect inc （Eiheiji, Fukui, Japan） :
MIHAMA TOWN（FUKUI） :
obama（FUKUI） :
OHITOWN・TAKAHAMATOWN :
SAKAI（FUKUI） :
Tannan area :
The Fukui Hito Mono Design Co.,Ltd :
Tsuruga-city（FUKUI） :
Wakasa Bay Tourism Association（Turuga・Mihama・Wakasa・Obama・Ohi・Takahama） :
Wakasa Town（FUKUI） :
| Booth No | L-03 |
|---|---|
| Area | Japan |
| Official site | https://awara.info/ |
| SNS Links |   |
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