Tourism EXPO Japan 2026
Craft Invitation by SOE
Craft Invitation by SOE is based in Echizen-Sabae, Fukui, a region renowned for more than 1,500 years of traditional craftsmanship. We offer thoughtfully curated journeys centered on traditional Japanese crafts — Echizen knives, Echizen washi paper, and Echizen lacquerware — with exclusive behind-the-scenes experiences that connect travelers directly with master artisans. Our philosophy, "ZEN × CRAFT × FOOD," combines ZAZEN meditation, hands-on craft experiences, and refined regional cuisine into immersive journeys that reveal the spirit, artistry, and way of life of Japan's Hokuriku region. Stay at SUKU, our washi-inspired inn opened in November 2025, or visit during RENEW, Japan's largest open-factory event, when artisans open their workshops to visitors. Discover meaningful, transformative encounters found only in Fukui.
Co-exhibitor of Sabae City
| Booth No | L-05 |
|---|---|
| Area | Japan |

