"Nouhaku" refers to "rural stay travel," in which visitors stay overnight in farming, mountain, or fishing villages to enjoy local cuisine and unique experiences; it is a program promoted by the Ministry of Agriculture, Forestry and Fisheries. The appeal of "Nohaku" lies in the opportunity to enjoy "authentic experiences found nowhere else" by staying in traditional Japanese homes, ryokan, minshuku, or entire-house rentals, and engaging with the traditional lifestyles, culture, and rich natural surroundings rooted in Japan's rural, mountainous, and fishing villages, as well as interacting with local residents.
We invite you to come to the venue and experience the charm of this special journey that connects you with Japan's unspoiled countryside!

At our booth, we've prepared content that will help you get a closer look at the appeal of "Nouhaku."

1. Presentation Stage & Workshops
We plan to host a stage connected online with "Nouhaku" regions to deliver real-time glimpses of local scenes and attractions, as well as workshops where you can try your hand at making regional crafts. You'll be able to experience the atmosphere of your travel destination right there on the spot.

2. Regional Specialty Gifts
We have prepared gifts of regional specialties for those who complete our survey. We sincerely look forward to your participation.

Farm stays offer a wide range of unique charms in each region, including food, nature, and cultural experiences.
Why not discover a "new hometown" as your next travel destination?