Tono - uncover the spirit of Japan where folklore, tradition and nature weave a hidden tapestry
Tono City, located in Iwate Prefecture, is best known as the setting of The Legends of Tono (Tono Monogatari) by Kunio Yanagita. Here, the world of Japanese folklore continues to live on in everyday life. Visit iconic places such as Kappa-buchi Pool, traditional thatched-roof Nambu Magariya farmhouses, and beautiful rural landscapes while enjoying green tourism that lets you experience the countryside as if you were living there. Meet local people, discover traditional rural culture, and immerse yourself in the timeless charm of Tono.

Tono offers a wide variety of unique experiences, including farm stays, traditional cooking classes, folk performing arts, cycling through the countryside, and guided walking tours. Engage all five senses as you explore the region's rich culture and way of life, creating memories that will stay with you long after your journey ends.

Tono is also one of Japan's leading hop-growing regions, producing hops for beer brewing. Throughout the year, you can enjoy locally crafted beers, while summer is the perfect season to visit the vibrant green hop fields. Savor Tono's famous Genghis Khan barbecue alongside traditional local cuisine and discover the distinctive flavors of the region.

From spring to early summer, rice paddies shimmer like mirrors beneath the sky. In autumn, golden fields stretch across the landscape, revealing the timeless beauty of Japan's rural scenery. A land where folklore lives on, traditions are lovingly preserved, and warm encounters with local people await—Tono offers a journey filled with stories you'll want to share long after you return home. Come and discover the unforgettable charm of Tono for yourself.