The Nagara River ～One of Japan's Three Deepest-Clear Rivers～

Since ancient times, the pristine waters of the Nagara River have shaped the lives of those along its banks. Flowing gently at times, and fiercely at others, it has long bestowed boundless blessings upon this region.

Originating in Gujo City and flowing 166 kilometers through Mino, Seki, and Gifu cities before reaching Ise Bay, the Nagara is the only major river on Japan's main island completely free of dams on its main stem. Despite supporting the daily lives of a large population, it retains an astonishing, crystal-clear beauty. This rich natural environment has nurtured a unique and diverse river-based culture found nowhere else in the world.

The basin is a treasure trove of heritage: Mino City, home to UNESCO-designated Hon-Minoshi hand-made paper; Gujo City, famous for its UNESCO-designated Gujo Odori and Kanzui no Kake-odori dances; Seki City, renowned as one of the world's top three cutlery capitals; and Gifu City, where the hospitality of warlord Oda Nobunaga lives on as a recognized Japan Heritage. Crucially, it is also home to the Oze and Nagara River Cormorant Fishing (Ukai), preserved by just nine master cormorant fishermen who hold official titles from the Imperial Household Agency. The culture and history protected by the people of this basin for over a millennium remain vibrantly alive today.

Today, the river's rich ecosystem—symbolized by the Ayu sweetfish—and the human livelihoods intertwined with it have earned global acclaim, including designations as a Globally Important Agricultural Heritage System (GIAHS) and one of the "Green Destinations Top 100 Stories." The Nagara River basin is drawing worldwide attention as a living testament to a sustainable harmony between humanity and nature.

For travel agencies seeking innovative ways to build new sustainable tours or discover experiential products that differentiate you from competitors, we warmly invite you to visit our booth.