In Mie Prefecture, we are working on attracting inbound tourists by establishing sales representatives (reps) in countries such as France, targeting high-value travelers as our main demographic. Mie Prefecture is home to the Ise Grand Shrine, cherished as the heartland of the Japanese spirit, and offers an array of contents through which visitors can deeply learn about Japan's history and culture, such as the long-standing Ama culture, the World Heritage Kumano Kodo Ise Route, and experiences in traditional crafts. We also have spots where you can enjoy seasonal scenery, and we look forward to your visit with dishes utilizing abundant seafood and mountain delicacies represented by Matsusaka beef and Ise shrimp.