Okinawa Prefecture is committed to becoming a sustainable tourism destination recognized worldwide, actively promoting the development of diverse and high-quality tourism experiences.

At the heart of this effort is the Okinawa Tourism Content Development Support Program, which focuses on sustainability, growth, and self-sufficiency by nurturing unique content that draws on Okinawa's rich and varied attractions.

Okinawa --- how do we share and preserve the treasures of this land?

By working closely with our visitors and carefully utilizing our precious cultural and regional resources, we are cultivating a sustainable future for tourism here.

Today, this program has given rise to many captivating experiences that reflect the distinct character of each region. At the event, we will showcase these unique Okinawan tourism offerings.

We invite you to take this opportunity to discover the unknown side of Okinawa and embark on a journey tracing the stories woven into the fabric of this remarkable land!

◆Co-Exhibitors [FY2025 Supported Businesses]
For details, please refer to each co-exhibitor's promotional page.

1.KOZA Nostalgic Tour
―Fanfare Japan Co., Ltd.
https://www2.t-expo.jp/exhibitors/view/en/48591/BtoC

2. Women's Sense of Wonder -A Journey Back to Myself, Woven through the Forest and Stars —Tour Designers Inc.
https://www2.t-expo.jp/exhibitors/view/en/48592/BtoC

3. Sato Time - Living the Okinawan Way
—HOT Okinawa Research Institute, Ltd.
https://www2.t-expo.jp/exhibitors/view/en/48593/BtoC

4.IHEYA SMILE - Immersive Island Life Program on IHEYA
—Ai Ai Yuimaru Co., Ltd.
https://www2.t-expo.jp/exhibitors/view/en/48594/BtoC

5. Ryukyu Puzzle Adventure in Okinawa City -Solve Clues and Explore the Secrets of History and Culture -
—Okinawa City Tourism and Products Promotion Association
https://www2.t-expo.jp/exhibitors/view/en/48595/BtoC