Tourism EXPO Japan 2025 Aichi/Central Japan

FUKUI PREFECTURE

Fukui Prefecture is located on the Sea of Japan coast, almost in the center of Japan. Why not come and explore Fukui Prefecture, a place brimming with attractions?

Fukui Prefecture Ranks Number One in "Happiness Ranking" for Six Consecutive Years!
"Happy people are here, and happy tourism is here." By interacting with the vibrant and happy people living in Fukui Prefecture, you can truly experience Fukui's "happiness" firsthand.
The Fukui Prefectural Tourism Federation offers various subsidies to travel agencies, support for educational tours, and assistance to organizers of international and domestic conferences.
General Tourist Tours
• Sustainable "Earning Tourism Bus Tour" Support Project (Bus Subsidy)
• Travel Product Development Support Project (Inspection Subsidy)
Inbound Tourism
• Foreign Tourist Attraction Expansion Project (Bus Subsidy)
• Travel Product Development Support Project (Inspection Subsidy)
Educational Tours
• Educational Tour Inspection and Training Subsidy Project
• Experiential Learning Fee Subsidy Project for School Excursions
MICE (Meetings, Incentives, Conventions, and Exhibitions)
• Subsidy for Conventions (for conferences, academic conventions, incentive travel, sports competitions, etc.)
• Subsidy for Site Inspection
• Subsidy for Wide-Area Excursion
Choose Fukui Prefecture as your destination for tourist tours, educational trips, or MICE events - it's a place rich with support!
Booth NoD-029
AreaJapan
Main BusinessTourism-related organization (tourism association/federation)
Official sitehttps://enjoy.pref.fukui.lg.jp/en/
SNS Links
   

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 In-booth event or Hands-on event

At the Fukui Prefecture booth, we will be introducing useful information about Fukui, from popular tourist destinations to spots recommended by locals, as well as brand new things to discover!
In addition, in the information corner of the booth, you can see information introduced by local writers who know Fukui inside and out! There is a lot of local information that you won't find in guidebooks, and it's full of hints that will make your trip many times more enjoyable.
We will also introduce some lesser known, attractive spots and event information that are perfect for your upcoming trip.
The Fukui Prefecture booth has prepared a variety of activities that will allow you to experience the charms of Fukui using your body.
Take this opportunity to find some travel inspiration that will allow you to experience a different part of Japan!
Have you ever ridden a real dinosaur? We're sure there aren't many people who have had that experience!
Introducing the Dinosaur Ride, where you can actually ride a massive dinosaur measuring 3.8 meters in length and 1.7 meters in height and take a commemorative photo! You'll be overwhelmed by its size and how realistic it looks, as if it's alive.
Get on the back of a dinosaur and feel like a dinosaur ranger! Take an unforgettable photo that you can only take here. It's sure to bring back the childhood memories of children and adults alike!
What's more, we'll also be holding a fossil hunt, where you might even find a real fossil!
Why not take this opportunity to travel back in time to an ancient world ruled by dinosaurs?
・Dinosaur ride (free)
・Fossil hunting experience (paid)
At the Fukui Prefecture booth, we will be introducing useful information about Fukui, from popular tourist destinations to spots recommended by locals, as well as brand new things to discover!
In addition, in the information corner of the booth, you can see information introduced by local writers who know Fukui inside and out! There is a lot of local information that you won't find in guidebooks, and it's full of hints that will make your trip many times more enjoyable.
We will also introduce some lesser known, attractive spots and event information that are perfect for your upcoming trip.
The Fukui Prefecture booth has prepared a variety of activities that will allow you to experience the charms of Fukui using your body.
Take this opportunity to find some travel inspiration that will allow you to experience a different part of Japan!
Have you ever ridden a real dinosaur? We're sure there aren't many people who have had that experience!
Introducing the Dinosaur Ride, where you can actually ride a massive dinosaur measuring 3.8 meters in length and 1.7 meters in height and take a commemorative photo! You'll be overwhelmed by its size and how realistic it looks, as if it's alive.
Get on the back of a dinosaur and feel like a dinosaur ranger! Take an unforgettable photo that you can only take here. It's sure to bring back the childhood memories of children and adults alike!
What's more, we'll also be holding a fossil hunt, where you might even find a real fossil!
Why not take this opportunity to travel back in time to an ancient world ruled by dinosaurs?
・Dinosaur ride (free)
・Fossil hunting experience (paid)
Fukui Prefecture has the highest annual purchase amount of fried tofu in Japan! The secret to why it is so loved by the people of Fukui is its unique thickness and flavor.
Fukui's fried tofu is characterized by its thickness, almost like a steak. It is crispy and fragrant on the outside and plump and juicy on the inside, and the rich flavor of soy spreads throughout your mouth the more you chew it.
At the Fukui Prefecture booth, we will be offering samples of Fukui's fried tofu for everyone to enjoy! We will also introduce recommended ways to eat it that are unique to Fukui residents. Be sure to stop by! *Quantities are limited.
At the Fukui Prefecture booth, we will be introducing useful information about Fukui, from popular tourist destinations to spots recommended by locals, as well as brand new things to discover!
In addition, in the information corner of the booth, you can see information introduced by local writers who know Fukui inside and out! There is a lot of local information that you won't find in guidebooks, and it's full of hints that will make your trip many times more enjoyable.
We will also introduce some lesser known, attractive spots and event information that are perfect for your upcoming trip.
The Fukui Prefecture booth has prepared a variety of activities that will allow you to experience the charms of Fukui using your body.
Take this opportunity to find some travel inspiration that will allow you to experience a different part of Japan!
Have you ever ridden a real dinosaur? We're sure there aren't many people who have had that experience!
Introducing the Dinosaur Ride, where you can actually ride a massive dinosaur measuring 3.8 meters in length and 1.7 meters in height and take a commemorative photo! You'll be overwhelmed by its size and how realistic it looks, as if it's alive.
Get on the back of a dinosaur and feel like a dinosaur ranger! Take an unforgettable photo that you can only take here. It's sure to bring back the childhood memories of children and adults alike!
What's more, we'll also be holding a fossil hunt, where you might even find a real fossil!
Why not take this opportunity to travel back in time to an ancient world ruled by dinosaurs?
・Dinosaur ride (free)
・Fossil hunting experience (paid)
Fukui Prefecture has the highest annual purchase amount of fried tofu in Japan! The secret to why it is so loved by the people of Fukui is its unique thickness and flavor.
Fukui's fried tofu is characterized by its thickness, almost like a steak. It is crispy and fragrant on the outside and plump and juicy on the inside, and the rich flavor of soy spreads throughout your mouth the more you chew it.
At the Fukui Prefecture booth, we will be offering samples of Fukui's fried tofu for everyone to enjoy! We will also introduce recommended ways to eat it that are unique to Fukui residents. Be sure to stop by! *Quantities are limited.
Oboro Kombu is made by craftsmen who manually scrape off the surface of kombu kelp, one layer at a time. The finest of them all are extremely thin layers of just 0.01 mm, scraped off with expert skill. This is the secret to creating the texture that melts in your mouth the moment you put it in, and the rich umami that kombu originally has.
In today's world where machines are often used for cutting, the traditional hand-cutting technique is still carefully passed down in Fukui. See up close the truly miraculous techniques that can only be achieved by artisans with years of experience and refined senses, and experience the freshly cut, fluffy "world of 0.01 mm."
*Samples are available in limited quantities.
Wakasa lacquer chopsticks are a traditional craft representative of Fukui Prefecture, made by applying multiple layers of lacquer.
In this experience, you will be polishing the chopsticks with your own hands. This process will allow beautiful patterns hidden in the layers of lacquer to emerge, adding to the shine of the chopsticks.
Anyone, from children to adults, can easily experience Fukui's traditional crafts and make their own one-of-a-kind chopsticks. Why not take this opportunity to experience the traditional techniques that Fukui is proud of and make your own chopsticks?
*Numbers are limited.
You can experience making a cardboard mask that transforms you into a popular dinosaur, such as a Tyrannosaurus or a dinosaur discovered in Fukui Prefecture! Children, too, can easily assemble it.
Once you put on the completed mask, you'll instantly transform into a dinosaur! You're sure to be the center of attention when you walk around the venue!
*Numbers are limited.
At the Fukui Prefecture booth, we will be introducing useful information about Fukui, from popular tourist destinations to spots recommended by locals, as well as brand new things to discover!
In addition, in the information corner of the booth, you can see information introduced by local writers who know Fukui inside and out! There is a lot of local information that you won't find in guidebooks, and it's full of hints that will make your trip many times more enjoyable.
We will also introduce some lesser known, attractive spots and event information that are perfect for your upcoming trip.
The Fukui Prefecture booth has prepared a variety of activities that will allow you to experience the charms of Fukui using your body.
Take this opportunity to find some travel inspiration that will allow you to experience a different part of Japan!
Have you ever ridden a real dinosaur? We're sure there aren't many people who have had that experience!
Introducing the Dinosaur Ride, where you can actually ride a massive dinosaur measuring 3.8 meters in length and 1.7 meters in height and take a commemorative photo! You'll be overwhelmed by its size and how realistic it looks, as if it's alive.
Get on the back of a dinosaur and feel like a dinosaur ranger! Take an unforgettable photo that you can only take here. It's sure to bring back the childhood memories of children and adults alike!
What's more, we'll also be holding a fossil hunt, where you might even find a real fossil!
Why not take this opportunity to travel back in time to an ancient world ruled by dinosaurs?
・Dinosaur ride (free)
・Fossil hunting experience (paid)
Fukui Prefecture has the highest annual purchase amount of fried tofu in Japan! The secret to why it is so loved by the people of Fukui is its unique thickness and flavor.
Fukui's fried tofu is characterized by its thickness, almost like a steak. It is crispy and fragrant on the outside and plump and juicy on the inside, and the rich flavor of soy spreads throughout your mouth the more you chew it.
At the Fukui Prefecture booth, we will be offering samples of Fukui's fried tofu for everyone to enjoy! We will also introduce recommended ways to eat it that are unique to Fukui residents. Be sure to stop by! *Quantities are limited.
Oboro Kombu is made by craftsmen who manually scrape off the surface of kombu kelp, one layer at a time. The finest of them all are extremely thin layers of just 0.01 mm, scraped off with expert skill. This is the secret to creating the texture that melts in your mouth the moment you put it in, and the rich umami that kombu originally has.
In today's world where machines are often used for cutting, the traditional hand-cutting technique is still carefully passed down in Fukui. See up close the truly miraculous techniques that can only be achieved by artisans with years of experience and refined senses, and experience the freshly cut, fluffy "world of 0.01 mm."
*Samples are available in limited quantities.
Wakasa lacquer chopsticks are a traditional craft representative of Fukui Prefecture, made by applying multiple layers of lacquer.
In this experience, you will be polishing the chopsticks with your own hands. This process will allow beautiful patterns hidden in the layers of lacquer to emerge, adding to the shine of the chopsticks.
Anyone, from children to adults, can easily experience Fukui's traditional crafts and make their own one-of-a-kind chopsticks. Why not take this opportunity to experience the traditional techniques that Fukui is proud of and make your own chopsticks?
*Numbers are limited.
You can experience making a cardboard mask that transforms you into a popular dinosaur, such as a Tyrannosaurus or a dinosaur discovered in Fukui Prefecture! Children, too, can easily assemble it.
Once you put on the completed mask, you'll instantly transform into a dinosaur! You're sure to be the center of attention when you walk around the venue!
*Numbers are limited.