Turning mobility into part of the travel experience.

East Hokkaido Path to Natural Beauty DMO is a regional destination management organization that connects transportation networks with local tourism experiences to encourage visitor circulation across East Hokkaido. Working in partnership with transportation operators, we develop and market regional bus services and tourism products, while promoting them in both domestic and international markets.

By making transportation an integral part of the travel experience, we aim to encourage visitors to explore more destinations across the region, generate greater economic benefits for local communities, and contribute to the development of a sustainable tourism destination.