East Hokkaido Tourism DX Platform is a new tourism initiative developed by bus operators across Hokkaido, leveraging digital technology to enhance regional mobility and tourism.

Drawing on the expertise of transportation providers that have long served local communities, the platform effectively connects widely dispersed tourism resources with regional transportation. This improves visitor accessibility while encouraging broader travel throughout Eastern and Northern Hokkaido.

By integrating transportation with individual tourist attractions and experiential activities that have traditionally existed independently, the platform creates seamless travel experiences across entire regions—transforming isolated destinations into connected tourism routes and networks.

Through increased tourism demand and greater use of public transportation, the initiative aims to support the long-term sustainability of regional mobility while contributing to the economic vitality of local communities.