well f.m. provides hands-on advisory support for local governments, DMOs and tourism businesses, helping them move from strategy to implementation across management, finance, organization and business development.
Our four core areas are:
1) DMO management: organizational reform, destination strategy, KPIs, business portfolios, human resources and governance
2) Tourism finance and public programs: sustainable funding models, tourism-related taxes and effective use of government support programs
3) Local resource commercialization and corporate training: high-value experiences, guide development, human resource development and B2B training programs
4) Well-Being, tourism DX and Web3: EBPM/SBPM, data-driven management, engagement with repeat visitors and communities, and new local economic circulation models
We welcome meetings with destinations and organizations seeking practical solutions for DMO reform, sustainable tourism finance, new business development and digital transformation.