[Relive the Magic of Travel in Your Everyday Life: Discover Your One-of-a-Kind Treasure with "Ishi-cology"]

Why settle for just buying standard souvenirs on your trip? Step up your travel experience with "Ishi-cology"—a fresh concept that puts the pebbles of our coastline front and center.

Discover: Join an expert guide along Itoigawa's stunning shores to search for and find your very own special stone.

Craft: Entrust your stone to a local artisan, who will transform it into a unique piece of jewelry or home decor.

Stay: Unwind at a cozy hot spring inn while awaiting your bespoke piece. Soak in the soothing waters and listen to captivating local stories about Itoigawa's famous stones over dinner.

Savor: Delight in local culinary gems that engage all five senses.

When you receive your beautifully polished, custom piece the next day, the essence of your journey seamlessly weaves into your daily routine. Experience "Ishi-cology"—a lifestyle where you learn from, wear, craft, heal with, and display your stones every day.

At our booth today, you can try hands-on mini stone-picking and jade-polishing experiences that recreate the feeling of walking along Itoigawa's shores. Come find the stone of a lifetime to brighten your everyday life!