The Itoigawa Chamber of Commerce and Industry and the Ono Chamber of Commerce and Industry invite visitors to discover 2 distinctive ways to experience regional Japan.

In Itoigawa, visitors can experience the thrill of finding, shaping, and taking home a treasure of their own. Known as Japan's "Town of Stones," Itoigawa offers experiences that go far beyond its famous jade, combining hands-on discovery, local culture, and craftsmanship.

In Ono, visitors can experience Ono Biju, a unique style of travel that offers the opportunity to live alongside the local community and experience everyday life as a temporary local.

Together, these experiences showcase the unique character, culture, and stories that make regional Japan special.

*This exhibition is presented as part of the Support for the Creation of Businesses Utilizing Regional Strengths program implemented by the Japan Chamber of Commerce and Industry.

【Detail】
▪Itoigawa Chamber of Commerce and Industry:
From beachcombing along the coast to expert stone identification at a museum and crafting your own original accessories in a workshop, Itoigawa offers a one-of-a-kind journey through Japan's "Town of Stones." Through 3 hands-on experiences, Search, Learn, and Create, visitors can discover a treasure that's uniquely their own. Beyond its renowned jade, Itoigawa reveals a fascinating world shaped by stones, geology, craftsmanship, and local flavors. Come and experience the world of Stone Discovery in Itoigawa.

▪Ono Chamber of Commerce and Industry:
Experience a Place Through Its People — The connections you make can transform the way you travel.
Ono Biju is an immersive stay program that invites visitors to experience everyday life in Ono as welcomed guests of the local community. Through a traditional shrine welcome ceremony, interactions with local residents, and opportunities to engage with the region's culture and natural environment, participants gain a deeper connection to the place and its people. Neither conventional sightseeing nor relocation, Ono Biju offers a new way to travel: the chance to spend time living as part of the community, even if only for a little while.