Tourism EXPO Japan 2026
Itoigawa Chamber of Commerce and Industry
Here is a translation tailored for business context (BtoB proposal/pitch style):
[Designing Guaranteed Local Stays and Overnights: Introducing "Ishi-cology"—High-Value, Purpose-Driven Content that Drives the Local Circular Economy]
As traveler needs diversify, there is a growing demand to create unprecedented high-value, purpose-driven travel and new packaged tours. "Ishi-cology," promoted by our organization, is a meticulously designed tourism itinerary model that moves away from simple souvenir spending and responds to the core consumer desire to "bring the essence of travel into everyday life."
The strength of this initiative lies in its "experiential routing model," which connects isolated tourist spots into a continuous line, delivering a definite economic impact to the local community:
Discovery (Stone Gathering): Monetizing and elevating the value of the experience through packaged tours led by expert guides.
Crafting (Generating Local Stays): Introducing a framework where collected stones are handed over to local artisans for custom processing (into jewelry, interior decor, etc.). This inherently necessitates a extended stay within the city.
Accommodation (Guaranteed Guest Capture): By making "next-day pickup" of the finished product a prerequisite of the tour, we reliably drive overnight stays (2-day, 1-night) at local hot spring inns and accommodations.
Packaging this robust "Circular Flywheel" (value-creation engine) into a B2B product for travel agencies, we present the "2-Day / 1-Night Ishi-cology Deep Experience Tour." We propose an exceptionally viable new tour product that secures a guaranteed local routing from the coastline to craft workshops and lodging facilities.
At our booth, we will feature a "Mini Stone-Gathering Workshop" that replicates Itoigawa's Jade Coast, allowing you to experience its value firsthand. We invite buyers to take home the same inspiration your consumers will feel, and we look forward to discussing concrete opportunities for a new business partnership.
[Designing Guaranteed Local Stays and Overnights: Introducing "Ishi-cology"—High-Value, Purpose-Driven Content that Drives the Local Circular Economy]
As traveler needs diversify, there is a growing demand to create unprecedented high-value, purpose-driven travel and new packaged tours. "Ishi-cology," promoted by our organization, is a meticulously designed tourism itinerary model that moves away from simple souvenir spending and responds to the core consumer desire to "bring the essence of travel into everyday life."
The strength of this initiative lies in its "experiential routing model," which connects isolated tourist spots into a continuous line, delivering a definite economic impact to the local community:
Discovery (Stone Gathering): Monetizing and elevating the value of the experience through packaged tours led by expert guides.
Crafting (Generating Local Stays): Introducing a framework where collected stones are handed over to local artisans for custom processing (into jewelry, interior decor, etc.). This inherently necessitates a extended stay within the city.
Accommodation (Guaranteed Guest Capture): By making "next-day pickup" of the finished product a prerequisite of the tour, we reliably drive overnight stays (2-day, 1-night) at local hot spring inns and accommodations.
Packaging this robust "Circular Flywheel" (value-creation engine) into a B2B product for travel agencies, we present the "2-Day / 1-Night Ishi-cology Deep Experience Tour." We propose an exceptionally viable new tour product that secures a guaranteed local routing from the coastline to craft workshops and lodging facilities.
At our booth, we will feature a "Mini Stone-Gathering Workshop" that replicates Itoigawa's Jade Coast, allowing you to experience its value firsthand. We invite buyers to take home the same inspiration your consumers will feel, and we look forward to discussing concrete opportunities for a new business partnership.
| Booth No | Y-18 |
|---|---|
| Area | Japan |
| Official site | https://www.itoigawa-cci.or.jp/ |
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