Tourism EXPO Japan 2026
Awa – The Home of “Ai”: Searching for the Supreme Blue of Japanese indigo
The Yoshino River basin in Tokushima Prefecture is a region that built tremendous wealth during the Edo period through the production of 'Awa indigo.' Historical buildings and remnants of river ports from that era still remain today. You can visit grand farmer residences surrounded by high stone walls and white-walled buildings, walk through the streets of Wakimachi lined with luxurious 'udatsu' (decorative roof fins), or go to hilltops that offer a panoramic view of the Yoshino River, where boats carrying indigo balls once traveled. There are also places where you can experience traditional indigo dyeing firsthand, and you can enjoy Awa's food culture nurtured by the Yoshino River, like 'Awa wasanbon sugar,' 'Tokushima ramen,' and 'Gosho tarai udon' (a 100-year food). It's a chance to experience the history of Awa indigo and the local food culture all at once.
Co-exhibitor of Japan Heritage
"Iza, Kamakura" Kamakura, a city of history and culture :
"What on Earth?!" Flame Pots and Snow Counry Culture in the Shinano River Basin :
140 Years of Japanese Wine ~ A Fermented Masterpiece of Japanese Culture ~ :
A 1,300-Year-Old Buddhist Pilgrimage :
A Cultural Heritage Linking the Sea to the Ancient Capital :
A Landscape Interwoven with Vineyards -Kyotoh-Yamanashi Wine County- :
A Legacy of Stonework : the craftsmanship of Yatsushiro's masons :
A miniature garden city from the middle ages built around the onomichi channel :
Along the Ley Lines – Sanctuary of Sun and Earth ~ Ueda Shiodadaira: a town that lives with dragons :
An Edo Travelogue through Four Hokuso Cities :
Awa – The Home of “Ai”: Searching for the Supreme Blue of Japanese indigo :
Bantan Throughway - Gin no Bashamichi and Koseki no Michi Japan Heritage Site :
Defense Network of Satsuma Samurai Districts in the Edo Period :
Educational Heritage and World Heritage Registration Promotion Council :
Eternal History Told Through Iwami's Volcanoes — Trip of Discovery to the “Jomon Forest” and “Silver Mine” — :
Even Edo is not as busy as Esashi in May －The town made prosperous by herring :
From Forest Railway to Yuzu Road-The Story of Japan’s Largest Yuzu-Growing Region :
Japan Heritage "Shikoku Henro" ～Circular pilgrimage route and unique pilgrimage culture～ :
Japan Heritage Administration Team :
Japan's Largest Livestock Market Born of Jizo Bodhisattva Worship :
Kakaa Denka – The Peerless Wives ~ The Story of Silk in Gunma Prefecture ~ :
Kasama and Mashiko: The Story Woven by Twin Pottery-Making Districts :
Kurashiki and the Story of Fiber - East meets west through cotton - :
Land of Izumo,Tatara Chronicle ～A Thousand Years of Iron～ :
Living with Whales :
Masuda glows with the brightness of the Age of Regional Revitalization :
Merchant Ships Carrying Goods, Culture, and Big Dreams :
Mitake Shosenkyo Gorge, the Source of Koshu's Craftsmanship — Faith, Skills and Advanced Technology Led by the Crystal's Pulse :
Mt. Mitoku and Misasa Onsen: Thrills and Spills - An Exciting Climb and Healing Hot Springs- :
No Landslide Anymore! Crossing ‘Kamenose',the heart of the ancient Tatsuta Kodo :
Okayama, the birthplace of the Legend of Momotaro, a piece of Japan Heritage-A tale of ogre conquest handed down through ancient Kibi heritage- :
Preserving the Mountain Forests of the Kiso Region :
Reki-Manzan Takaosan – The Story of Mulberry city Woven by Locals' Prayers - :
Saiku: The Palace of Saio - the Imperial Princess Prays :
Shinobi-no-Sato Iga and Koka – Exploring the Birthplace of the Real Ninja :
Six Ancient Kilns - Ceramics Born and Raised in Japan - :
The birthplace of Shugendo, a tradition passed down through generations of believers and villagers :
The Border Islands ~ A 2300-year story of trade, cultural interaction, and conflict.~ :
The down of Japan～woman in the Asuka Period～ :
The Geiyo Islands, home to “JAPAN’S GREATEST CORSAIR” reviving the memory of the Murakami KAIZOKU :
The Intricate World of Indigo Shibori Tie-Dyeing :
The Lake Biwa Canal: The Canal of Hope Connecting Kyoto and Otsu― Walk and boat along the canal to experience a day in the Meiji Era :
The Oldest National Highway: A 1,400-Year Legacy of History - Takenouchi Kaido & Yokooji (Daido) - :
The Prehistoric Burial Mounds of Miyazaki :
The Railway That Crossed the Sea~The Railway of Miracle and Trajectory that Connected with the World~ :
The Stone Working Skills of Fukui - Building Blocks of History :
The Story of Komatsu's Gems & Stones - A Heritage of Stone Polished by the Flow of Time :
The Story of MICHINOKU GOLD -Zipang,the Land of Gold:Tracing the Origins of Japanese Gold- :
THE STORY OF THE LORD AND HIS CITIZENS WHO TURNED A CRISIS INTO A GREAT OPPORTUNITY :
Tracing the History of a Medieval Rural Landscape :
Treasure House of Scenic Beauty Wakanoura :
Tsuwano: Then and Now: A Walk through the Hyakkeizu :
Ultimate Snow Country Tokamachi - The True Story! A Story of a heavy snowfall :
Underground Adventure ～Utsunomiya,Home of Oya Stone～ :
Yaji and Kita’s journey through Sunshu, gave rise to the first travel boom in Japan :
”Kunisaki” -where Oni and Buddhas coexist as one :
| Booth No | Y-30 |
|---|---|
| Area | Travel-related companies（Inbound to JAPAN） |
| Official site | https://www.smartguide.name/ainofurusato-awa/ |
| SNS Links |   |
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