Through its global campaign, "Think You Know Spain? Think Again," the Spanish Tourist Office is showcasing the rich diversity of Spain's regions and the unique experiences they offer.
As part of its commitment to addressing tourism concentration, the campaign promotes a more balanced distribution of tourism by encouraging travel to lesser-known destinations and throughout the year. It also highlights high-value, sustainable travel experiences, including gastronomy, wine tourism, culture, nature, and luxury travel.
In the Japanese market, the Spanish Tourist Office will continue to support the development of new travel products and promote the unique appeal of Spain's diverse regions, contributing to the growth of more sustainable tourism.