Tourism EXPO Japan 2026
TOHOKU TOURISM PROMOTION ORGANIZATION / EAST JAPAN RAILWAY COMPANY
The Tohoku region is rich in nature, wonderful tourism resources, and culture of tradition and food. Mysterious scenes created by the power of nature and time beyond human control.
Tohoku has the most varied seasons in Japan, and every season is truly worth seeing. Spring is the season of cherry blossoms, which are beautiful and gorgeous and can be enjoyed over a long period of time; summer is the season of passionate festivals surrounded by lush deep green; autumn is the season when the mountains are covered in fiery red and yellow; and winter is the season when the entire mountain is covered in ice like a snow monster. As you can see, Tohoku has four beautiful seasons, each with its own unique activities.
In addition, the Tohoku region is also rich in scenes from the daily lives of its people. At times you will feel nostalgic, and at other times you will be filled with great surprises and emotions that you can only experience there.
Why not take a trip to Tohoku beyond your imagination, visiting countless wonderful places and having precious experiences that you will treasure for a lifetime?
Tohoku has the most varied seasons in Japan, and every season is truly worth seeing. Spring is the season of cherry blossoms, which are beautiful and gorgeous and can be enjoyed over a long period of time; summer is the season of passionate festivals surrounded by lush deep green; autumn is the season when the mountains are covered in fiery red and yellow; and winter is the season when the entire mountain is covered in ice like a snow monster. As you can see, Tohoku has four beautiful seasons, each with its own unique activities.
In addition, the Tohoku region is also rich in scenes from the daily lives of its people. At times you will feel nostalgic, and at other times you will be filled with great surprises and emotions that you can only experience there.
Why not take a trip to Tohoku beyond your imagination, visiting countless wonderful places and having precious experiences that you will treasure for a lifetime?
| Booth No | J-01 |
|---|---|
| Area | Japan |
| Main Business | Tourism-related organization(Tourism association/Federation/DMO) |
| Official site | https://www.tohokukanko.jp/en/index.html |
| SNS Links |    |
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In-booth event or Hands-on event
Experience the vibrant culture and festivals of the 6 provinces of Tohoku and Niigata firsthand at our Traditional Costume Try-On Corner!
Put on iconic traditional outfits from each region and capture wonderful photos to treasure your journey!
◆ Costume Lineup
• Aomori: Nebuta Haneto Costume (Festival dancer outfit)
• Iwate: Ama-chan Costume (Traditional female diver outfit)
• Akita: Namahage Costume (Folklore demon/spirit outfit)
• Miyagi: Tanabata Festival Decoration Costume
• Yamagata: Hanagasa Festival Costume (Flower-adorned hat outfit)
• Fukushima: Shinsengumi & Byakko Sword Outfit (Samurai warrior costume)
• Niigata: Sugeboushi Outfit (Traditional woven straw hat outfit)
【Dress Up & Have Fun!】Snap a Memorable Photo in Traditional Outfits of Tohoku & Niigata!
The "Traditional Costume Try-On Corner" is coming to the venue, featuring colorful outfits unique to each region of Tohoku and Niigata!
A wide variety of costumes reflecting local culture and history awaits you—from Aomori’s "Nebuta Haneto" and Yamagata’s "Hanagasa" to Akita’s "Namahage", Iwate’s "Ama-chan", Miyagi’s "Tanabata", Fukushima’s "Shinsengumi & Byakko Sword", and Niigata’s "Sugeboushi"!
It is a popular spot to capture fun photos and immerse yourself in the spirit of travel. Feel free to stop by with your family and friends!
Put on iconic traditional outfits from each region and capture wonderful photos to treasure your journey!
◆ Costume Lineup
• Aomori: Nebuta Haneto Costume (Festival dancer outfit)
• Iwate: Ama-chan Costume (Traditional female diver outfit)
• Akita: Namahage Costume (Folklore demon/spirit outfit)
• Miyagi: Tanabata Festival Decoration Costume
• Yamagata: Hanagasa Festival Costume (Flower-adorned hat outfit)
• Fukushima: Shinsengumi & Byakko Sword Outfit (Samurai warrior costume)
• Niigata: Sugeboushi Outfit (Traditional woven straw hat outfit)
【Dress Up & Have Fun!】Snap a Memorable Photo in Traditional Outfits of Tohoku & Niigata!
The "Traditional Costume Try-On Corner" is coming to the venue, featuring colorful outfits unique to each region of Tohoku and Niigata!
A wide variety of costumes reflecting local culture and history awaits you—from Aomori’s "Nebuta Haneto" and Yamagata’s "Hanagasa" to Akita’s "Namahage", Iwate’s "Ama-chan", Miyagi’s "Tanabata", Fukushima’s "Shinsengumi & Byakko Sword", and Niigata’s "Sugeboushi"!
It is a popular spot to capture fun photos and immerse yourself in the spirit of travel. Feel free to stop by with your family and friends!
Powering Tohoku through tourism!
The "TOHOKU Fan Club" is looking for members to support sustainable tourism in the Tohoku region!
★ Exclusive On-Site Registration Bonus ★
Sign up on the spot today (Free Registration) and get 1 FREE entry into our lucky draw to win regional brand-name rice and other great prizes!
※Membership Fee: Free
※Bonus Offer: 1 Free spin/draw to win brand-name rice from Tohoku & Niigata
※How to Join: Simply scan the QR code to sign up easily!
The "TOHOKU Fan Club" is looking for members to support sustainable tourism in the Tohoku region!
★ Exclusive On-Site Registration Bonus ★
Sign up on the spot today (Free Registration) and get 1 FREE entry into our lucky draw to win regional brand-name rice and other great prizes!
※Membership Fee: Free
※Bonus Offer: 1 Free spin/draw to win brand-name rice from Tohoku & Niigata
※How to Join: Simply scan the QR code to sign up easily!
Featuring premier local sake and regional ice cream/gelato from across Tohoku and Niigata!
Join us for a limited-time tasting event with a rotating selection throughout the day.
★ Lineup by Prefecture ★
• Aomori:
o [Sake] Mutsu Hassen Tokubetsu Junmai Hiire / Komaizumi Sakuta Tokubetsu Junmai
o [Ice Cream] Munakata Ice Cream (Munakata Reika)
• Akita:
o [Sake] Tenju Junmai Daiginjo Chokaisan / Kariho Daiginjo
o [Ice Cream] Babahera Ice Cream (Shindo Reika)
• Iwate:
o [Sake] Nanbu Bijin Tokubetsu Junmai / Asabiraki Junmai
o [Ice Cream] Handmade Gelato (Matsubokkuri)
• Miyagi:
o [Sake] Yuki no Matsushima Extra Dry +20 / Sendai Ekimasamune Megohime Junmai Ginjo
o [Ice Cream] Sendai Strawberry Ice Cream (From Zaao)
• Yamagata:
o [Sake] Aratama Oniomaru Dry Sake Set / Daiginjo Meito Gassanmaru
o [Ice Cream] Handmade Gelato (COZAB GELATO)
• Fukushima:
o [Sake] Daishichi Minowamon / Okunomatsu Daiginjo Shizukazake
o [Ice Cream] Makiba Jersey Ice Cream (Katahira Jersey Nature Farm)
• Niigata:
o [Sake] Koshino Kagetora Junmai / Kubota Junmai Daiginjo
o [Ice Cream] Gelato - Sasa Dango Flavor (Gelateria coco)
★ Time Schedule ★
【Saturday, September 26】
• 10:30–11:00 Yamagata — Ice Cream
• 11:30–12:00 Fukushima — Ice Cream
• 12:00–12:30 Yamagata — Sake
• 12:30–13:00 Akita — Ice Cream
• 13:30–14:00 Miyagi — Ice Cream
• 14:00–14:30 Akita — Sake
• 14:30–15:00 Iwate — Ice Cream
• 15:00–15:30 Iwate — Sake
• 15:30–16:00 Niigata — Ice Cream
• 16:30–17:00 Aomori — Ice Cream
• 17:00–17:30 Aomori — Sake
※Quantities are limited. Offerings are available while supplies last. Thank you for your understanding.
Join us for a limited-time tasting event with a rotating selection throughout the day.
★ Lineup by Prefecture ★
• Aomori:
o [Sake] Mutsu Hassen Tokubetsu Junmai Hiire / Komaizumi Sakuta Tokubetsu Junmai
o [Ice Cream] Munakata Ice Cream (Munakata Reika)
• Akita:
o [Sake] Tenju Junmai Daiginjo Chokaisan / Kariho Daiginjo
o [Ice Cream] Babahera Ice Cream (Shindo Reika)
• Iwate:
o [Sake] Nanbu Bijin Tokubetsu Junmai / Asabiraki Junmai
o [Ice Cream] Handmade Gelato (Matsubokkuri)
• Miyagi:
o [Sake] Yuki no Matsushima Extra Dry +20 / Sendai Ekimasamune Megohime Junmai Ginjo
o [Ice Cream] Sendai Strawberry Ice Cream (From Zaao)
• Yamagata:
o [Sake] Aratama Oniomaru Dry Sake Set / Daiginjo Meito Gassanmaru
o [Ice Cream] Handmade Gelato (COZAB GELATO)
• Fukushima:
o [Sake] Daishichi Minowamon / Okunomatsu Daiginjo Shizukazake
o [Ice Cream] Makiba Jersey Ice Cream (Katahira Jersey Nature Farm)
• Niigata:
o [Sake] Koshino Kagetora Junmai / Kubota Junmai Daiginjo
o [Ice Cream] Gelato - Sasa Dango Flavor (Gelateria coco)
★ Time Schedule ★
【Saturday, September 26】
• 10:30–11:00 Yamagata — Ice Cream
• 11:30–12:00 Fukushima — Ice Cream
• 12:00–12:30 Yamagata — Sake
• 12:30–13:00 Akita — Ice Cream
• 13:30–14:00 Miyagi — Ice Cream
• 14:00–14:30 Akita — Sake
• 14:30–15:00 Iwate — Ice Cream
• 15:00–15:30 Iwate — Sake
• 15:30–16:00 Niigata — Ice Cream
• 16:30–17:00 Aomori — Ice Cream
• 17:00–17:30 Aomori — Sake
※Quantities are limited. Offerings are available while supplies last. Thank you for your understanding.
