Tourism EXPO Japan 2026
TOHOKU TOURISM PROMOTION ORGANIZATION / EAST JAPAN RAILWAY COMPANY
Tohoku is rich in nature, wonderful tourist attractions, and culture, including traditions and cuisine. The power of nature creates mysterious scenes that cannot be achieved by human hands.
Tohoku has the most pronounced seasonal changes in Japan, and every season is truly spectacular. Spring brings beautiful, vibrant cherry blossoms that can be enjoyed for a long period of time, summer is filled with passionate festivals surrounded by lush greenery, autumn paints the mountains in fiery reds and yellows, and winter covers the mountains in tree ice like snow monsters. In this way, Tohoku offers beautiful scenery throughout the four seasons, and each season offers unique activities that can only be experienced in Tohoku.
Furthermore, Tohoku also offers heartwarming scenes that arise from the daily lives of its people. At times, you may feel a sense of nostalgia, and at other times, you may be enveloped in the great surprise and emotion that can only be experienced in that place.
Our organization prioritizes promoting tourism to Tohoku as its top priority and is implementing steady efforts toward this goal. This year, we are utilizing the Tohoku Tourism DMP to analyze inbound tourism trends and apply the insights to marketing efforts. Additionally, we are strengthening promotional initiatives targeting Europe, America, and Australia, with a focus on adventure travel.
Tohoku has the most pronounced seasonal changes in Japan, and every season is truly spectacular. Spring brings beautiful, vibrant cherry blossoms that can be enjoyed for a long period of time, summer is filled with passionate festivals surrounded by lush greenery, autumn paints the mountains in fiery reds and yellows, and winter covers the mountains in tree ice like snow monsters. In this way, Tohoku offers beautiful scenery throughout the four seasons, and each season offers unique activities that can only be experienced in Tohoku.
Furthermore, Tohoku also offers heartwarming scenes that arise from the daily lives of its people. At times, you may feel a sense of nostalgia, and at other times, you may be enveloped in the great surprise and emotion that can only be experienced in that place.
Our organization prioritizes promoting tourism to Tohoku as its top priority and is implementing steady efforts toward this goal. This year, we are utilizing the Tohoku Tourism DMP to analyze inbound tourism trends and apply the insights to marketing efforts. Additionally, we are strengthening promotional initiatives targeting Europe, America, and Australia, with a focus on adventure travel.
| Booth No | J-01 |
|---|---|
| Area | Japan |
| Main Business | Tourism-related organization(Tourism association/Federation/DMO) |
| Official site | https://www.tohokukanko.jp/en/index.html |
| SNS Links |    |
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In-booth event or Hands-on event
Experience the vibrant culture and festivals of the 6 provinces of Tohoku and Niigata firsthand at our Traditional Costume Try-On Corner!
Put on iconic traditional outfits from each region and capture wonderful photos to treasure your journey!
◆ Costume Lineup
• Aomori: Nebuta Haneto Costume (Festival dancer outfit)
• Iwate: Ama-chan Costume (Traditional female diver outfit)
• Akita: Namahage Costume (Folklore demon/spirit outfit)
• Miyagi: Tanabata Festival Decoration Costume
• Yamagata: Hanagasa Festival Costume (Flower-adorned hat outfit)
• Fukushima: Shinsengumi & Byakko Sword Outfit (Samurai warrior costume)
• Niigata: Sugeboushi Outfit (Traditional woven straw hat outfit)
【Dress Up & Have Fun!】Snap a Memorable Photo in Traditional Outfits of Tohoku & Niigata!
The "Traditional Costume Try-On Corner" is coming to the venue, featuring colorful outfits unique to each region of Tohoku and Niigata!
A wide variety of costumes reflecting local culture and history awaits you—from Aomori’s "Nebuta Haneto" and Yamagata’s "Hanagasa" to Akita’s "Namahage", Iwate’s "Ama-chan", Miyagi’s "Tanabata", Fukushima’s "Shinsengumi & Byakko Sword", and Niigata’s "Sugeboushi"!
It is a popular spot to capture fun photos and immerse yourself in the spirit of travel. Feel free to stop by with your family and friends!
Put on iconic traditional outfits from each region and capture wonderful photos to treasure your journey!
◆ Costume Lineup
• Aomori: Nebuta Haneto Costume (Festival dancer outfit)
• Iwate: Ama-chan Costume (Traditional female diver outfit)
• Akita: Namahage Costume (Folklore demon/spirit outfit)
• Miyagi: Tanabata Festival Decoration Costume
• Yamagata: Hanagasa Festival Costume (Flower-adorned hat outfit)
• Fukushima: Shinsengumi & Byakko Sword Outfit (Samurai warrior costume)
• Niigata: Sugeboushi Outfit (Traditional woven straw hat outfit)
【Dress Up & Have Fun!】Snap a Memorable Photo in Traditional Outfits of Tohoku & Niigata!
The "Traditional Costume Try-On Corner" is coming to the venue, featuring colorful outfits unique to each region of Tohoku and Niigata!
A wide variety of costumes reflecting local culture and history awaits you—from Aomori’s "Nebuta Haneto" and Yamagata’s "Hanagasa" to Akita’s "Namahage", Iwate’s "Ama-chan", Miyagi’s "Tanabata", Fukushima’s "Shinsengumi & Byakko Sword", and Niigata’s "Sugeboushi"!
It is a popular spot to capture fun photos and immerse yourself in the spirit of travel. Feel free to stop by with your family and friends!
Powering Tohoku through tourism!
The "TOHOKU Fan Club" is looking for members to support sustainable tourism in the Tohoku region!
★ Exclusive On-Site Registration Bonus ★
Sign up on the spot today (Free Registration) and get 1 FREE entry into our lucky draw to win regional brand-name rice and other great prizes!
※Membership Fee: Free
※Bonus Offer: 1 Free spin/draw to win brand-name rice from Tohoku & Niigata
※How to Join: Simply scan the QR code to sign up easily!
The "TOHOKU Fan Club" is looking for members to support sustainable tourism in the Tohoku region!
★ Exclusive On-Site Registration Bonus ★
Sign up on the spot today (Free Registration) and get 1 FREE entry into our lucky draw to win regional brand-name rice and other great prizes!
※Membership Fee: Free
※Bonus Offer: 1 Free spin/draw to win brand-name rice from Tohoku & Niigata
※How to Join: Simply scan the QR code to sign up easily!
Come and experience the rich culture and crafts of the Tohoku region and Niigata!
Create your very own hand-crafted souvenir and take it home on the same day!
★Duration: Approx. 45 minutes per session
★Notice: Limited spots/materials available for each session.
【Workshop Schedule & Activities】
【26th】
• 10:30–11:15 | Aomori: Mini Neputa Lantern Making
• 11:30–12:15 | Akita: Namahage Wall Hanging Craft
• 12:30–13:15 | Miyagi: Kokeshi Doll Painting
• 13:30–14:15 | Yamagata: Kendama Wooden Toy Experience
• 14:30–15:15 | Fukushima: Akabeko Red Cow Painting
• 15:30–16:15 | Niigata: Kumiko Woodworking Experience
• 16:30–17:15 | Iwate: Amber Mining Experience
Please note that seats and materials are limited for each session.
We look forward to seeing you there!
Create your very own hand-crafted souvenir and take it home on the same day!
★Duration: Approx. 45 minutes per session
★Notice: Limited spots/materials available for each session.
【Workshop Schedule & Activities】
【26th】
• 10:30–11:15 | Aomori: Mini Neputa Lantern Making
• 11:30–12:15 | Akita: Namahage Wall Hanging Craft
• 12:30–13:15 | Miyagi: Kokeshi Doll Painting
• 13:30–14:15 | Yamagata: Kendama Wooden Toy Experience
• 14:30–15:15 | Fukushima: Akabeko Red Cow Painting
• 15:30–16:15 | Niigata: Kumiko Woodworking Experience
• 16:30–17:15 | Iwate: Amber Mining Experience
Please note that seats and materials are limited for each session.
We look forward to seeing you there!
Featuring premier local sake and regional ice cream/gelato from across Tohoku and Niigata!
Join us for a limited-time tasting event with a rotating selection throughout the day.
★ Lineup by Prefecture ★
• Aomori:
o [Sake] Mutsu Hassen Tokubetsu Junmai Hiire / Komaizumi Sakuta Tokubetsu Junmai
o [Ice Cream] Munakata Ice Cream (Munakata Reika)
• Akita:
o [Sake] Tenju Junmai Daiginjo Chokaisan / Kariho Daiginjo
o [Ice Cream] Babahera Ice Cream (Shindo Reika)
• Iwate:
o [Sake] Nanbu Bijin Tokubetsu Junmai / Asabiraki Junmai
o [Ice Cream] Handmade Gelato (Matsubokkuri)
• Miyagi:
o [Sake] Yuki no Matsushima Extra Dry +20 / Sendai Ekimasamune Megohime Junmai Ginjo
o [Ice Cream] Sendai Strawberry Ice Cream (From Zaao)
• Yamagata:
o [Sake] Aratama Oniomaru Dry Sake Set / Daiginjo Meito Gassanmaru
o [Ice Cream] Handmade Gelato (COZAB GELATO)
• Fukushima:
o [Sake] Daishichi Minowamon / Okunomatsu Daiginjo Shizukazake
o [Ice Cream] Makiba Jersey Ice Cream (Katahira Jersey Nature Farm)
• Niigata:
o [Sake] Koshino Kagetora Junmai / Kubota Junmai Daiginjo
o [Ice Cream] Gelato - Sasa Dango Flavor (Gelateria coco)
★ Time Schedule ★
【Saturday, September 26】
• 10:30–11:00 Yamagata — Ice Cream
• 11:30–12:00 Fukushima — Ice Cream
• 12:00–12:30 Yamagata — Sake
• 12:30–13:00 Akita — Ice Cream
• 13:30–14:00 Miyagi — Ice Cream
• 14:00–14:30 Akita — Sake
• 14:30–15:00 Iwate — Ice Cream
• 15:00–15:30 Iwate — Sake
• 15:30–16:00 Niigata — Ice Cream
• 16:30–17:00 Aomori — Ice Cream
• 17:00–17:30 Aomori — Sake
※Quantities are limited. Offerings are available while supplies last. Thank you for your understanding.
Join us for a limited-time tasting event with a rotating selection throughout the day.
★ Lineup by Prefecture ★
• Aomori:
o [Sake] Mutsu Hassen Tokubetsu Junmai Hiire / Komaizumi Sakuta Tokubetsu Junmai
o [Ice Cream] Munakata Ice Cream (Munakata Reika)
• Akita:
o [Sake] Tenju Junmai Daiginjo Chokaisan / Kariho Daiginjo
o [Ice Cream] Babahera Ice Cream (Shindo Reika)
• Iwate:
o [Sake] Nanbu Bijin Tokubetsu Junmai / Asabiraki Junmai
o [Ice Cream] Handmade Gelato (Matsubokkuri)
• Miyagi:
o [Sake] Yuki no Matsushima Extra Dry +20 / Sendai Ekimasamune Megohime Junmai Ginjo
o [Ice Cream] Sendai Strawberry Ice Cream (From Zaao)
• Yamagata:
o [Sake] Aratama Oniomaru Dry Sake Set / Daiginjo Meito Gassanmaru
o [Ice Cream] Handmade Gelato (COZAB GELATO)
• Fukushima:
o [Sake] Daishichi Minowamon / Okunomatsu Daiginjo Shizukazake
o [Ice Cream] Makiba Jersey Ice Cream (Katahira Jersey Nature Farm)
• Niigata:
o [Sake] Koshino Kagetora Junmai / Kubota Junmai Daiginjo
o [Ice Cream] Gelato - Sasa Dango Flavor (Gelateria coco)
★ Time Schedule ★
【Saturday, September 26】
• 10:30–11:00 Yamagata — Ice Cream
• 11:30–12:00 Fukushima — Ice Cream
• 12:00–12:30 Yamagata — Sake
• 12:30–13:00 Akita — Ice Cream
• 13:30–14:00 Miyagi — Ice Cream
• 14:00–14:30 Akita — Sake
• 14:30–15:00 Iwate — Ice Cream
• 15:00–15:30 Iwate — Sake
• 15:30–16:00 Niigata — Ice Cream
• 16:30–17:00 Aomori — Ice Cream
• 17:00–17:30 Aomori — Sake
※Quantities are limited. Offerings are available while supplies last. Thank you for your understanding.
Experience the vibrant culture and festivals of the 6 provinces of Tohoku and Niigata firsthand at our Traditional Costume Try-On Corner!
Put on iconic traditional outfits from each region and capture wonderful photos to treasure your journey!
◆ Costume Lineup
• Aomori: Nebuta Haneto Costume (Festival dancer outfit)
• Iwate: Ama-chan Costume (Traditional female diver outfit)
• Akita: Namahage Costume (Folklore demon/spirit outfit)
• Miyagi: Tanabata Festival Decoration Costume
• Yamagata: Hanagasa Festival Costume (Flower-adorned hat outfit)
• Fukushima: Shinsengumi & Byakko Sword Outfit (Samurai warrior costume)
• Niigata: Sugeboushi Outfit (Traditional woven straw hat outfit)
【Dress Up & Have Fun!】Snap a Memorable Photo in Traditional Outfits of Tohoku & Niigata!
The "Traditional Costume Try-On Corner" is coming to the venue, featuring colorful outfits unique to each region of Tohoku and Niigata!
A wide variety of costumes reflecting local culture and history awaits you—from Aomori’s "Nebuta Haneto" and Yamagata’s "Hanagasa" to Akita’s "Namahage", Iwate’s "Ama-chan", Miyagi’s "Tanabata", Fukushima’s "Shinsengumi & Byakko Sword", and Niigata’s "Sugeboushi"!
It is a popular spot to capture fun photos and immerse yourself in the spirit of travel. Feel free to stop by with your family and friends!
Put on iconic traditional outfits from each region and capture wonderful photos to treasure your journey!
◆ Costume Lineup
• Aomori: Nebuta Haneto Costume (Festival dancer outfit)
• Iwate: Ama-chan Costume (Traditional female diver outfit)
• Akita: Namahage Costume (Folklore demon/spirit outfit)
• Miyagi: Tanabata Festival Decoration Costume
• Yamagata: Hanagasa Festival Costume (Flower-adorned hat outfit)
• Fukushima: Shinsengumi & Byakko Sword Outfit (Samurai warrior costume)
• Niigata: Sugeboushi Outfit (Traditional woven straw hat outfit)
【Dress Up & Have Fun!】Snap a Memorable Photo in Traditional Outfits of Tohoku & Niigata!
The "Traditional Costume Try-On Corner" is coming to the venue, featuring colorful outfits unique to each region of Tohoku and Niigata!
A wide variety of costumes reflecting local culture and history awaits you—from Aomori’s "Nebuta Haneto" and Yamagata’s "Hanagasa" to Akita’s "Namahage", Iwate’s "Ama-chan", Miyagi’s "Tanabata", Fukushima’s "Shinsengumi & Byakko Sword", and Niigata’s "Sugeboushi"!
It is a popular spot to capture fun photos and immerse yourself in the spirit of travel. Feel free to stop by with your family and friends!
Powering Tohoku through tourism!
The "TOHOKU Fan Club" is looking for members to support sustainable tourism in the Tohoku region!
★ Exclusive On-Site Registration Bonus ★
Sign up on the spot today (Free Registration) and get 1 FREE entry into our lucky draw to win regional brand-name rice and other great prizes!
※Membership Fee: Free
※Bonus Offer: 1 Free spin/draw to win brand-name rice from Tohoku & Niigata
※How to Join: Simply scan the QR code to sign up easily!
The "TOHOKU Fan Club" is looking for members to support sustainable tourism in the Tohoku region!
★ Exclusive On-Site Registration Bonus ★
Sign up on the spot today (Free Registration) and get 1 FREE entry into our lucky draw to win regional brand-name rice and other great prizes!
※Membership Fee: Free
※Bonus Offer: 1 Free spin/draw to win brand-name rice from Tohoku & Niigata
※How to Join: Simply scan the QR code to sign up easily!
Come and experience the rich culture and crafts of the Tohoku region and Niigata!
Create your very own hand-crafted souvenir and take it home on the same day!
★Duration: Approx. 45 minutes per session
★Notice: Limited spots/materials available for each session.
【Workshop Schedule & Activities】
【27th】
• 10:30–11:15 | Miyagi: Kokeshi Doll Painting
• 11:20–12:05 | Fukushima: Akabeko Red Cow Painting
• 12:10–12:55 | Yamagata: Kendama Wooden Toy Experience
• 13:00–13:45 | Iwate: Amber Mining Experience
• 13:50–14:35 | Akita: Namahage Wall Hanging Craft
• 14:40–15:25 | Aomori: Mini Neputa Lantern Making
• 15:30–16:15 | Niigata: Kumiko Woodworking Experience
Please note that seats and materials are limited for each session.
We look forward to seeing you there!
Create your very own hand-crafted souvenir and take it home on the same day!
★Duration: Approx. 45 minutes per session
★Notice: Limited spots/materials available for each session.
【Workshop Schedule & Activities】
【27th】
• 10:30–11:15 | Miyagi: Kokeshi Doll Painting
• 11:20–12:05 | Fukushima: Akabeko Red Cow Painting
• 12:10–12:55 | Yamagata: Kendama Wooden Toy Experience
• 13:00–13:45 | Iwate: Amber Mining Experience
• 13:50–14:35 | Akita: Namahage Wall Hanging Craft
• 14:40–15:25 | Aomori: Mini Neputa Lantern Making
• 15:30–16:15 | Niigata: Kumiko Woodworking Experience
Please note that seats and materials are limited for each session.
We look forward to seeing you there!
Featuring premier local sake and regional ice cream/gelato from across Tohoku and Niigata!
Join us for a limited-time tasting event with a rotating selection throughout the day.
★ Lineup by Prefecture ★
• Aomori:
o [Sake] Mutsu Hassen Tokubetsu Junmai Hiire / Komaizumi Sakuta Tokubetsu Junmai
o [Ice Cream] Munakata Ice Cream (Munakata Reika)
• Akita:
o [Sake] Tenju Junmai Daiginjo Chokaisan / Kariho Daiginjo
o [Ice Cream] Babahera Ice Cream (Shindo Reika)
• Iwate:
o [Sake] Nanbu Bijin Tokubetsu Junmai / Asabiraki Junmai
o [Ice Cream] Handmade Gelato (Matsubokkuri)
• Miyagi:
o [Sake] Yuki no Matsushima Extra Dry +20 / Sendai Ekimasamune Megohime Junmai Ginjo
o [Ice Cream] Sendai Strawberry Ice Cream (From Zaao)
• Yamagata:
o [Sake] Aratama Oniomaru Dry Sake Set / Daiginjo Meito Gassanmaru
o [Ice Cream] Handmade Gelato (COZAB GELATO)
• Fukushima:
o [Sake] Daishichi Minowamon / Okunomatsu Daiginjo Shizukazake
o [Ice Cream] Makiba Jersey Ice Cream (Katahira Jersey Nature Farm)
• Niigata:
o [Sake] Koshino Kagetora Junmai / Kubota Junmai Daiginjo
o [Ice Cream] Gelato - Sasa Dango Flavor (Gelateria coco)
★ Time Schedule ★
【Sunday, September 27】
• 10:30–11:00 Fukushima — Ice Cream
• 11:30–12:00 Yamagata — Ice Cream
• 12:00–12:30 Miyagi — Sake
• 12:30–13:00 Miyagi — Ice Cream
• 13:15–13:45 Akita — Ice Cream
• 13:45–14:15 Fukushima — Sake
• 14:15–14:45 Iwate — Ice Cream
• 14:45–15:15 Niigata — Sake
• 15:15–15:45 Aomori — Ice Cream
• 16:15–16:45 Niigata — Ice Cream
Quantities are limited. Offerings are available while supplies last. Thank you for your understanding.
Join us for a limited-time tasting event with a rotating selection throughout the day.
★ Lineup by Prefecture ★
• Aomori:
o [Sake] Mutsu Hassen Tokubetsu Junmai Hiire / Komaizumi Sakuta Tokubetsu Junmai
o [Ice Cream] Munakata Ice Cream (Munakata Reika)
• Akita:
o [Sake] Tenju Junmai Daiginjo Chokaisan / Kariho Daiginjo
o [Ice Cream] Babahera Ice Cream (Shindo Reika)
• Iwate:
o [Sake] Nanbu Bijin Tokubetsu Junmai / Asabiraki Junmai
o [Ice Cream] Handmade Gelato (Matsubokkuri)
• Miyagi:
o [Sake] Yuki no Matsushima Extra Dry +20 / Sendai Ekimasamune Megohime Junmai Ginjo
o [Ice Cream] Sendai Strawberry Ice Cream (From Zaao)
• Yamagata:
o [Sake] Aratama Oniomaru Dry Sake Set / Daiginjo Meito Gassanmaru
o [Ice Cream] Handmade Gelato (COZAB GELATO)
• Fukushima:
o [Sake] Daishichi Minowamon / Okunomatsu Daiginjo Shizukazake
o [Ice Cream] Makiba Jersey Ice Cream (Katahira Jersey Nature Farm)
• Niigata:
o [Sake] Koshino Kagetora Junmai / Kubota Junmai Daiginjo
o [Ice Cream] Gelato - Sasa Dango Flavor (Gelateria coco)
★ Time Schedule ★
【Sunday, September 27】
• 10:30–11:00 Fukushima — Ice Cream
• 11:30–12:00 Yamagata — Ice Cream
• 12:00–12:30 Miyagi — Sake
• 12:30–13:00 Miyagi — Ice Cream
• 13:15–13:45 Akita — Ice Cream
• 13:45–14:15 Fukushima — Sake
• 14:15–14:45 Iwate — Ice Cream
• 14:45–15:15 Niigata — Sake
• 15:15–15:45 Aomori — Ice Cream
• 16:15–16:45 Niigata — Ice Cream
Quantities are limited. Offerings are available while supplies last. Thank you for your understanding.
