ABOUT SARAWAK TOURISM BOARD
Sarawak Tourism Board (STB) was incorporated under the Sarawak Tourism Board (Incorporation) Ordinance on 12 November 1994, with the objective of increasing tourist arrivals, creating greater awareness among the trade, media, and public of Sarawak's diverse tourism offerings, and positioning the state as a prime destination for culture, nature, and adventure tourism.

As the key promoter of Sarawak, STB manages tourism promotion and marketing on behalf of the Ministry of Tourism, Creative Industry & Performing Arts Sarawak, working closely with Tourism Malaysia to highlight Sarawak as an important destination within Malaysia. The Board aims to sustain annual visitor growth of 5%-15%, with a focus on the domestic market as well as regional markets such as Singapore and Greater China. In Europe, STB maintains a strong presence in Germany, the Netherlands, and the United Kingdom, while in Australia it continues to strengthen collaborations with tourism partners.

STB also prioritises cross-border promotion in Brunei and Indonesia (West Kalimantan) through media and trade engagement. Committed to close collaboration with industry stakeholders and the media, the Sarawak Tourism Board's mission is clear: to bring Sarawak to the world, and the world to Sarawak.