Tourism EXPO Japan 2025 Aichi/Central Japan

Nagara River Basin Tourism Promotion Council

Along the pristine Nagara River, pure streams have nurtured life and tradition for over a millennium. In riverbank towns encompassed by verdant mountains, the rhythmic sounds of papermaking, wooden mallets, and the rich aroma of indigo dye permeate the air as they have for centuries. Ancient waterways weave through quiet streets where artisans' workshops flourish. Here, the river's gifts are brought to life through the delicate art of Mino washi paper making, the meticulous crafting of Gifu umbrellas, and the renowned Seki blades. As evening falls, the rhythmic calls of cormorant fishermen pierce the darkness while firelight dances on the water's surface - a scene unchanged for 500 years. Surrounding the towns are crystal-clear streams and moss-covered paths, which await travelers with a tranquility untouched by mass tourism. This region has earned its place among the world's top 100 sustainable destinations, where pure waters and culture flow as one, and each ripple tells a story of enduring craftsmanship and tradition.
Booth NoD-060
AreaJapan
Main BusinessMunicipality / government office
Official sitehttps://visitgifu.com/nagaragawa/
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