Okinawa Prefecture is committed to its vision of becoming a globally recognized sustainable tourism destination by actively promoting the development of diverse, high-quality tourism experiences that leverage its unique local characteristics.
At the core of this initiative is the Okinawa Tourism Content Development Support Program, which empowers regional communities to create distinctive tourism offerings rooted in their rich cultural heritage, natural environment, history, and performing arts. Every year, innovative and authentic experiences continue to emerge and flourish.

With a focus on sustainability, growth, and self-sufficiency, this program has gained strong recognition as a pioneering tourism model connecting regional assets to future generations.
At our booth, we invite you to explore and engage with over 20 unique tourism offerings available for introduction and business discussions. Registration for this year's invitation-only FAM tours will also be available onsite.
Visit us to experience the vibrant stories of Okinawa today --- and discover new business opportunities waiting for you.

◆Co-Exhibitors [FY2025 Supported Businesses]
For details, please refer to each co-exhibitor's promotional page.

1.KOZA Nostalgic Tour
―Fanfare Japan Co., Ltd.
https://www2.t-expo.jp/exhibitors/view/en/48591/BtoB

2. Women's Sense of Wonder -A Journey Back to Myself, Woven through the Forest and Stars —Tour Designers Inc.
https://www2.t-expo.jp/exhibitors/view/en/48592/BtoB

3. Sato Time - Living the Okinawan Way
—HOT Okinawa Research Institute, Ltd.
https://www2.t-expo.jp/exhibitors/view/en/48593/BtoB

4.IHEYA SMILE - Immersive Island Life Program on IHEYA
—Ai Ai Yuimaru Co., Ltd.
https://www2.t-expo.jp/exhibitors/view/en/48594/BtoB

5. Ryukyu Puzzle Adventure in Okinawa City -Solve Clues and Explore the Secrets of History and Culture -
—Okinawa City Tourism and Products Promotion Association
https://www2.t-expo.jp/exhibitors/view/en/48595/BtoB