In the heart of Ishikawa Prefecture lies Shika Town on the Noto Peninsula, blessed with rich natural beauty. Although this area recorded a seismic intensity of 7 during the Noto Peninsula Earthquake, it has since become accessible to tourists, and the region is steadily rebuilding itself as a tourist destination.
Shika Town boasts many natural art spots, such as the unique rock formations and beautiful coastlines sculpted by the rough waves of the Sea of Japan. The Masuhora Coast, where pink shells wash ashore, and the stunning sunsets viewed from the "World's Longest Bench," which reopened in May this year, offer serene experiences.
There are also campsites and beaches where you can enjoy the magnificent scenery. Unique activities such as the "8 Sand Buggy" and "Off-road Segway" can only be experienced here in the prefecture. Moreover, Shika Town offers fresh seafood from the beautiful sea and rare Noto beef raised in the natural surroundings of Noto, providing a culinary experience unique to the region.
Come and experience our proud hospitality, exquisite cuisine, and the gentle charm of Noto for a relaxing time in Shika Town.