FenchiFu, a brand aiming for innovation of Taiwanese rice products, was established in 2016 by Tai-sheng, Chen, a youth who returned home after being away, was born and raised in Chiayi. A hope to inject manifold creativity to his hometown of Fenchifu, one of the most renowned old streets in Taiwan, motivated Chen to start a business from scratch. FenchiFu crackers are based on Chen's childhood memories of the nostalgic taste of rice snacks made by his mother, and Fenchifu bento. Providing family-friendly rice crackers with pure and natural ingredients is the brand core value of FENCHIFU