Upopoy serves as a national center for the revival and development of Ainu culture, an invaluable culture in Japan that is at risk of extinction. Experience the richness of Ainu culture while surrounded by the plentiful nature on the shores of Lake Poroto. "Upopoy" is an Ainu word meaning "singing together in a large group".
The Hokkaido Noboribetsu-Toya Tourism Area Council is a council composed of seven cities and towns in southwestern Hokkaido (Muroran City, Noboribetsu City, Date City, Toyoura Town, Toyako Town, Sobetsu Town, and Shiraoi Town). It promotes the attractions of the region to encourage tourists from within and outside the region to visit and stay in the region.
Upopoy and the Hokkaido Noboribetsu-Toya Tourism Area Council are working together to promote the attractions of the area, including Ainu culture.