Nepal Tourism Board (NTB) is the national tourism organization of Nepal, established in 1998 by an Act of Parliament as public-private partnership between the Government of Nepal and the private sector tourism industry. It plays a pivotal role in developing, promoting and positioning Nepal as an incredible and diverse tourist destination in the global market.
At international tourism fairs and exhibitions, NTB actively engages with consumers, travel enthusiasts and industry stakeholders to showcase the lifetime experiences Nepal has to offer—from trekking in the majestic Himalayas and exploring UNESCO World Heritage Sites, to immersing oneself in the country's vibrant cultures, spiritual traditions, healing body and soul through wellness and breathtaking natural beauty.
For visitors at the fair, NTB serves as a direct and informative link to Nepal. Through immersive displays, cultural performances, expert guidance and promotional materials, NTB helps potential travelers envision their journey to Nepal. The focus is not only on attracting visitors but also on ensuring their experiences are authentic, safe, and memorable—encouraging longer stays, deeper engagement and repeat visits.
NTB's efforts ultimately aim to increase visitor numbers, enhance their lifetime travel experiences and generate sustainable revenue for the country while preserving Nepal's unique cultural heritage and natural environment for future generations.