Sports and Communications Inc. (SAC) is a team of professionals dedicated to creating new value through the fusion of sports and regional tourism. From PR strategies leveraging our domestic and international athlete network to developing tourism content that capitalizes on local resources, we provide comprehensive support for sustainable regional revitalization. The best showcase of our unique vision and pioneering spirit is the "Ski Jump Sacred Ground Project" in Shimokawa Town, Hokkaido. Moving beyond conventional, consumption-driven tourism focused solely on visiting and spectating, this project is uniquely defined by incorporating a sense of affection and deep empathy toward the community—a desire to support and sustain the region and its next generation. By linking the context of supporting
youth athletes in the "Shimokawa Ski Jump Boys' Squad" (which has produced numerous Olympians) with local tourism, we created an innovative sports tourism model where travelers engage as passionate, dedicated fans with a true sense of personal ownership. At our booth, along with this forward-thinking regional revitalization model, we invite you to experience our immersive content powered by AR (Augmented Reality) technology, designed to unlock the hidden potential of ski jump slopes as tourism assets. With the realistic depth and perspective unique to AR, visitors can experience the exhilarating thrill of the slopes, breathtaking panoramic views, and the vivid, first-person vantage point of an athlete—a perspective normally reserved only for competitors. We demonstrate how combining sports and technology can transform athletic facilities into year-round tourism assets. We warmly invite municipalities and DMOs looking to build authentic fanbase-driven tourism through local storytelling, as well as corporations considering partnerships for CSR and regional creation, to visit the SAC booth. As your co-creation partner for sustainable tourism and regional revitalization, we look forward to proposing truly innovative ideas!