Since its establishment in 2011, NISEKO WOW has been dedicated to creating exceptional stays and memorable experiences that make our guests say "WOW!"

We operate a diverse collection of distinctive accommodation properties in the Niseko area, including Panorama Niseko, AYA Villas, SUIBOKU, Alpen Ridge, Mountainside Palace, Baw Baw Sansou and Niseko WOW Lodge.

We also operate a ski and snowboard rental shop and the HIGUMA restaurant. From accommodation and activities to dining, our services are designed to make every moment in Niseko more comfortable, enjoyable and unforgettable.

As we celebrate our 15th anniversary in 2026, we remain committed to sharing the unique charm of Niseko and delivering memorable "WOW!" experiences to every guest.