Tourism EXPO Japan 2026
shibuyabai / Katsugite
In Shibuya Center-gai, we operate an inbound tourism service called "shibuyabai." It brings together a diverse mix of shops geared toward international visitors: a kimono shop (rental and sale of vintage kimono), a kitchen car (serving matcha sweets), an open-air bar (a street bar where guests can enjoy hand-held fireworks and sake), a handmade market (a flea market for upcycled Japanese goods), an anime shop (selling figures and English-translated manga), and private lodging (in Shoto, Daikanyama, and Jingumae). Built on this platform is the "Katsugite" project. The name comes from "mikoshi no katsugite" — the bearers who carry a portable shrine — a traditional part of Japanese culture. It reflects the idea of likening a region's charm to a mikoshi, with Shibuya working quietly behind the scenes to support and carry it forward. Using the private street space in Shibuya Center-gai — an area that welcomes 30,000 inbound tourists a day — we perform local taiko drumming and dance, display panels explaining their origins, and offer costume photo opportunities and chances to interact with the performers. Through this, we bring the charm of regions across Japan to Shibuya, sparking a desire to actually visit those places.
| Booth No | K-09 |
|---|---|
| Area | Japan |
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