The Nakijin Village Tourism Association, a general incorporated association, is expanding its operations as a regional DMC. For individual travelers—both domestic and international visitors to Japan—it offers "wellness programs that make full use of Nakijin Village's natural environment" and "Secret Nakijin Village," an experience that allows visitors to explore the village in depth. Through these initiatives, the association connects Nakijin Village with its visitors, providing memorable experiences that make them "want to come back." We also develop and sell original souvenirs unique to this area (such as castle stamps and local T-shirts). In addition, we attract and support film and TV production, engaging in activities that allow visitors to experience Nakijin Village from various perspectives. Our mission is "to introduce Nakijin Village to people around the world and help them fall in love with it."