Turning Japan's Coldest Climate into a Unique Tourism Experience

Mahora Iwate is developing sustainable, experience-based tourism by making use of Yabukawa's exceptional natural environment—one of the coldest regions on Japan's main island.

Our signature winter attraction, the **World of Ice**, transforms the area's extreme cold into a distinctive tourism resource, attracting visitors with immersive seasonal experiences.

In September 2026, we will relaunch our **Satoyama RPG Adventure Field**, an innovative outdoor attraction that combines nature, storytelling, and interactive gameplay. Designed for families, educational groups, corporate team-building programs, and international visitors, it offers a fresh way to experience Japan's satoyama landscapes.

Our mission is simple:
**Transform nature into adventure.**

We welcome opportunities to collaborate with travel agencies, tour operators, educational institutions, media organizations, and regional partners to create memorable and sustainable tourism experiences in Iwate.