CYTS (Hainan) Culture Media Co., Ltd., a wholly-owned cultural and tourism enterprise of CYTS Links under China Everbright Group, settled in Hainan Free Trade Port in September 2022. Drawing on the group's full industrial chain resources, it focuses on four core businesses: conferences & exhibitions, sports events & performances, marketing communications, and cultural tourism operation. It coordinates all CYTS businesses in Hainan and delivers one-stop integrated cultural tourism marketing solutions for government institutions and enterprises.
Going forward, the company will cooperate with Hainan Provincial Department of Tourism, Culture, Radio, Television and Sports. Centering on five key sectors—hosting international tourism expos, promoting Hainan cultural tourism brands overseas, operating large-scale sports events and cultural festivals, expanding inbound tourism markets, and creating Li & Miao intangible cultural heritage IPs—it will boost the development of Hainan International Tourism Consumption Center.