Located in southern Poland, Małopolska offers excellent opportunities to create travel products combining history, culture, nature, gastronomy and wellness.

Its regional capital, Kraków, is a major gateway to southern Poland, with an international airport and convenient rail connections from Warsaw. The city offers a wealth of tourism assets, including the UNESCO-listed Old Town, Wawel Castle and the historic Kazimierz district. Beyond Kraków, the region features the Wieliczka Salt Mine, the Tatra Mountains, the mountain resort of Zakopane, UNESCO-listed wooden churches and many other distinctive attractions.

Małopolska is well suited to a wide variety of themed travel products, including city breaks, culture and heritage, religious tourism, music, gastronomy, wine, outdoor activities and wellness.

The region can accommodate group tours, FIT, educational travel, incentive programmes and media tours, with Kraków serving as an ideal base for both short stays and extended itineraries across southern Poland.