The Nara City Tourism Association (a Public Interest Incorporated Association) was originally established in August 1931 as a voluntary organization. It subsequently incorporated on November 11, 1985, with the aim of strengthening the organization and promoting tourism activities in a sound and proactive manner. Its membership comprises tourism-related businesses and organizations; working in collaboration with relevant institutions and government bodies, the Association conducts various initiatives to revitalize tourism in Nara and foster the development of the industry.
The consumer spending generated by tourists visiting Nara creates significant ripple effects across a wide range of local sectors—including the tourism industry itself—thereby contributing directly and indirectly to the revitalization and growth of Nara's commerce and industry. Moving forward, the Association remains committed to actively showcasing the many charms of Nara—a city rich in tourism resources—and to developing the destination into a place that truly captivates the hearts of visitors.
(Key Activities)
• Provision of tourism information: Publishing tourism magazines such as *Narari* and *Nara Shiori*, as well as useful tourist maps and brochures.
• Tourism promotion: Conducting numerous engaging campaigns to showcase Nara's appeal nationwide.
• Preservation of traditional events: Supporting the preservation and operation of historic events such as the Takigi O-Noh, Nara Daimonji, and Uneme Festival.
• Promotion of the tourism industry: Developing souvenirs featuring the mascot character "Shikamaro-kun" and exhibiting traditional crafts.
• Promotion of regional tourism: Collaborating with neighboring municipalities and organizations to host events that energize the entire area.
• Operation of tourist information centers: Managing key travel hubs, including the Nara City General Tourist Information Center, Kintetsu Nara Station Tourist Information Center, and Nara City Tourist Center.