Tourism EXPO Japan 2026
Shiramine Forestry Tourism Association
About Shiramine
- Shiramine is a remote mountain village located on a new travel route connecting Kanazawa, Shirakawa-go, Takayama, and Fukui. Surrounded by the rich nature of Mt. Hakusan and shaped by one of Japan's heaviest snowfall regions, it offers authentic experiences of traditional mountain life.
- Visitors can stay in beautifully restored traditional Kominka accommodations, including full house rentals, hotels, traditional inns, and a guesthouse, some of which are over 100 years old.
- Local cuisine features Shiramine's famous firm tofu, fresh river fish, rare local millets, preserved foods, and the traditional Buddhist vegetarian cuisine known as Hoonko, served during Buddhist memorial ceremonies. Vegan, halal, and other dietary requests can also be accommodated.
- Shiramine is also home to a rare type of hot spring, known for its skin-soothing waters. The tattoo-friendly hot spring facilities are popular with international visitors.
Tours & Experiences
We offer a wide variety of programs that can be tailored to the interests and objectives of each group.
- Short Tours - Day trips and overnight experiences
- Immersive Journeys - Multi-day tours (2 nights or longer) with deeper cultural experiences
- Educational Programs - Study tours focusing on nature, sustainability, rural communities, and local culture
- Programs can be customized for leisure travelers, special-interest groups, educational institutions, and travel agencies.
Local Guides
- English-speaking Guide
Our resident English-speaking guide has made Shiramine her home and offers in-depth interpretation of Japanese culture, local traditions, history, nature, and daily mountain life. She has welcomed visitors from around the world and is a certified guide of the Hakusan Tedorigawa UNESCO Global Geopark.
- Japanese Guides
Our Japanese guides provide basic English communication with translation apps when needed. Two of our guides are also certified Hakusan Tedorigawa UNESCO Global Geopark guides.
FAM Trip
We will be organising a FAM Trip before the expo. If you are interested in joining, please contact us with your preferences.
- Shiramine is a remote mountain village located on a new travel route connecting Kanazawa, Shirakawa-go, Takayama, and Fukui. Surrounded by the rich nature of Mt. Hakusan and shaped by one of Japan's heaviest snowfall regions, it offers authentic experiences of traditional mountain life.
- Visitors can stay in beautifully restored traditional Kominka accommodations, including full house rentals, hotels, traditional inns, and a guesthouse, some of which are over 100 years old.
- Local cuisine features Shiramine's famous firm tofu, fresh river fish, rare local millets, preserved foods, and the traditional Buddhist vegetarian cuisine known as Hoonko, served during Buddhist memorial ceremonies. Vegan, halal, and other dietary requests can also be accommodated.
- Shiramine is also home to a rare type of hot spring, known for its skin-soothing waters. The tattoo-friendly hot spring facilities are popular with international visitors.
Tours & Experiences
We offer a wide variety of programs that can be tailored to the interests and objectives of each group.
- Short Tours - Day trips and overnight experiences
- Immersive Journeys - Multi-day tours (2 nights or longer) with deeper cultural experiences
- Educational Programs - Study tours focusing on nature, sustainability, rural communities, and local culture
- Programs can be customized for leisure travelers, special-interest groups, educational institutions, and travel agencies.
Local Guides
- English-speaking Guide
Our resident English-speaking guide has made Shiramine her home and offers in-depth interpretation of Japanese culture, local traditions, history, nature, and daily mountain life. She has welcomed visitors from around the world and is a certified guide of the Hakusan Tedorigawa UNESCO Global Geopark.
- Japanese Guides
Our Japanese guides provide basic English communication with translation apps when needed. Two of our guides are also certified Hakusan Tedorigawa UNESCO Global Geopark guides.
FAM Trip
We will be organising a FAM Trip before the expo. If you are interested in joining, please contact us with your preferences.
Co-exhibitor of Countryside Stay
Iwakuni Goen-making Club :
Izumi Farm Stay Experience Promotion Council :
Kakegawa Farm stay Corporation :
Memorable Awaji Island Farm Stay Promotion Council・Hokudan Future Conference Council・North Awaji Island Agri Farm Stay Cooperation Council :
Ohtagawa Nohaku Shinko Kyogikai :
Shiramine Forestry Tourism Association :
Shobara Cominca Stays Promotion Council :
Tonofurusatotaikenn-kyogikai :
| Booth No | Y-12 |
|---|---|
| Area | Japan |
| Official site | https://www.rinpaku-shiramine.com/en |
| SNS Links |   |
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