Tourism EXPO Japan 2026
Oita Prefecture
Oita Prefecture, also known as Japan's "Onsen Prefecture," boasts the country's largest number of hot spring sources and the greatest volume of hot spring water. From onsen and local cuisine to history, culture, nature, and one-of-a-kind experiences, Oita is filled with reasons to visit.
【Onsen | Hot Spring Hopping in Japan's Onsen Prefecture】
Beyond famous onsen destinations such as Yufuin and Beppu, visitors can experience a diverse hot spring culture unique to Oita across the prefecture. Experience this diversity through unique local spots, such as Amagase Onsen, where steam rises along the riverside; Nagayu Onsen, one of Japan's leading carbonated hot spring areas, where visitors can experience a modern style of toji (restorative hot spring stays); and Jimo-sen, local communal baths cherished by residents.
【Food | A Destination for Food Lovers】
Oita is also full of flavors worth traveling for. Enjoy premium local delicacies such as Seki-aji and Seki-saba, Usuki fugu, and Oita Wagyu beef, along with traditional local dishes like Toriten and Ryukyu, and popular local favorites such as Nakatsu karaage and Hita yakisoba.
【History, Culture & Nature | Living Heritage and Majestic Landscapes】
Oita is home to Usa Jingu, the head shrine of more than 40,000 Hachiman shrines across Japan, as well as the Usuki Stone Buddhas, the first magaibutsu (Buddhist statues carved into rock faces), to be designated as National Treasures. Visitors can also enjoy the seasonal beauty of the Kokonoe "Yume" Grand Suspension Bridge, Japan's highest pedestrian suspension bridge, and the vast natural landscapes of the Sobo, Katamuki and Okue areas, which are registered as UNESCO Biosphere Reserves.
【Experiences | Only in Oita】
Oita also offers experiences found nowhere else, including a night cruise on Beppu Bay aboard Japan's only hovercraft and the world's only outdoor sauna set inside an underwater limestone cave.
Make Oita your next destination! Come visit the Oita booth!
【Onsen | Hot Spring Hopping in Japan's Onsen Prefecture】
Beyond famous onsen destinations such as Yufuin and Beppu, visitors can experience a diverse hot spring culture unique to Oita across the prefecture. Experience this diversity through unique local spots, such as Amagase Onsen, where steam rises along the riverside; Nagayu Onsen, one of Japan's leading carbonated hot spring areas, where visitors can experience a modern style of toji (restorative hot spring stays); and Jimo-sen, local communal baths cherished by residents.
【Food | A Destination for Food Lovers】
Oita is also full of flavors worth traveling for. Enjoy premium local delicacies such as Seki-aji and Seki-saba, Usuki fugu, and Oita Wagyu beef, along with traditional local dishes like Toriten and Ryukyu, and popular local favorites such as Nakatsu karaage and Hita yakisoba.
【History, Culture & Nature | Living Heritage and Majestic Landscapes】
Oita is home to Usa Jingu, the head shrine of more than 40,000 Hachiman shrines across Japan, as well as the Usuki Stone Buddhas, the first magaibutsu (Buddhist statues carved into rock faces), to be designated as National Treasures. Visitors can also enjoy the seasonal beauty of the Kokonoe "Yume" Grand Suspension Bridge, Japan's highest pedestrian suspension bridge, and the vast natural landscapes of the Sobo, Katamuki and Okue areas, which are registered as UNESCO Biosphere Reserves.
【Experiences | Only in Oita】
Oita also offers experiences found nowhere else, including a night cruise on Beppu Bay aboard Japan's only hovercraft and the world's only outdoor sauna set inside an underwater limestone cave.
Make Oita your next destination! Come visit the Oita booth!
Co-exhibitor of Oita Prefecture
| Booth No | Q-01 |
|---|---|
| Area | Japan |
| Main Business | Tourism-related organization(Tourism association/Federation/DMO) |
| Official site | https://oita-tourism.com/en/ |
| SNS Links |
 Photos





