Oita Prefecture is one of Japan's foremost onsen destinations, with more hot spring sources and a greater volume of hot spring water than anywhere else in the country. Centered on its strong onsen appeal, Oita offers a wide range of resources that can be used in travel product development, including food, history, culture, nature, and hands-on experiences across the prefecture.

【Oita's Strengths | Stay-Based and Multi-Destination Travel Centered on Onsen】
Of the 10 recognized types of hot spring water in Japan, 8 can be found in Oita. In addition to well-known onsen areas such as Beppu and Yufuin, visitors can experience a variety of hot spring types and onsen cultures throughout the prefecture. Oita is also rich in culinary appeal, with abundant ingredients from both the sea and mountains, as well as history, culture, nature, and experiential tourism resources. These strengths make Oita well suited for stay-based travel centered on hot spring accommodations, as well as for incorporation into wider Kyushu itineraries.

【Proposed Resources | Practical Information for Tour Development and Sales】
At this exhibition, we will introduce tourism resources that can be effectively used for travel product development and sales. These include group-friendly onsen accommodations, dining facilities, as well as high-quality onsen accommodations and experience programs suitable for premium travel. We will also provide a wide range of up-to-date information useful for future product development, including topical transport and experience programs such as Japan's only hovercraft, and newly opened or renovated facilities.

【Consultation Topics | Information Tailored to Different Travel Styles】
We can also share practical information with business value, including municipal subsidy and support programs, locally operated travel products that are easy for travel companies to handle, and hotels and sightseeing resources that can be incorporated into Kyushu-wide itineraries. Consultations are available for various travel styles, including group tours, premium travel, educational travel, agent-organized package tours, and small-group travel.

We invite you to use this opportunity to exchange information with Oita Prefecture as you develop new travel products or enhance existing ones.