The Kusatsu Onsen Tourism Association, as an organization responsible for promoting tourism in Kusatsu Onsen, one of Japan's leading hot spring destinations, works in collaboration with local businesses and government, engaging in activities such as promoting tourism, improving reception environments, disseminating information, and managing events. In recent years, in addition to strengthening the attraction of visitors from both domestic and international markets, it has been promoting sustainable tourism development by utilizing digital promotions, refining tourism content, and responding to diversifying travel needs. While making use of regional resources such as the history, culture, and hot spring quality that Kusatsu Onsen has cultivated, the association contributes to the development of the tourism industry and the revitalization of the local economy, striving to create further value through collaboration with related parties.