The tourism market in Hiroshima Prefecture is in a growth phase, with strong inbound demand. At the same time, domestic tourists have also recovered to pre-COVID levels and are steadily increasing.
In this context, high-end hotels are opening one after another, and there are ongoing plans for new openings of foreign brands. The tourism market is clearly moving toward higher value, reflecting trends like rising spending per inbound tourist and the demand for longer stays. This also shows that Hiroshima Prefecture is recognized as an international tourist city.
Additionally, various regions within the prefecture are promoting stay-type tourism that makes the most of local resources, meaning there's still plenty of room to attract new demand from both domestic and international travelers.Please feel free to ask if you have any questions about Hiroshima Prefecture.