Latvia Travel
Latvia Travel is the national tourism board operating under the Investment and Development Agency of Latvia (LIAA). We promote Latvia as a year-round destination and serve as the official partner for the Japanese travel trade and media.
We work closely with travel agencies, tour operators, airlines, and media partners to develop high-quality travel products and strengthen long-term business relationships between Japan and Latvia.
Our support includes FAM trips, site inspections, marketing materials, media assistance, destination training, B2B networking opportunities, and connections with reliable Latvian tourism suppliers.
Latvia's key tourism themes include rural tourism, wellness and traditional Pirts sauna experiences, gastronomy, nature-based activities, cultural heritage, and sustainable travel—offering fresh opportunities for the Japanese market.