Just about 100 minutes from Tokyo on the Hokuriku Shinkansen, "Shin'etsu Shizenkyo" is a wide-area tourism region formed by nine municipalities spanning the border of Nagano and Niigata Prefectures— Iiyama City, Nakano City, Myoko City, Yamanouchi Town, Shinano Town, Iizuna Town, Kijimadaira Village, Nozawa Onsen Village, and Sakae Village.** Surrounded by majestic mountains and blessed by the rich waters of the Chikuma and Shinano Rivers, this area preserves the beautiful natural landscapes often described as Japan's original scenery, along with the culture and lifestyle of the snow country that have been passed down for generations. At our booth, we will introduce a wide range of sustainable, nature‑based experiential content: world‑class snow resorts such as Myoko, Nozawa Onsen, and Shiga Kogen; trekking along the 110‑km Shin'etsu Trail; refreshing E‑bike cycling linked with the Iiyama Line Cycle Train; canoeing on the Chikuma River; gastronomy tourism featuring food culture nurtured in one of Japan's heaviest snowfall regions; and hands‑on traditional craft experiences. We are ready to provide the best information tailored to your travel plans, so please feel free to stop by.