Tourism EXPO Japan 2026

Shin’etsu Shizenkyo

Just about 100 minutes from Tokyo on the Hokuriku Shinkansen, "Shin'etsu Shizenkyo" is a wide-area tourism region formed by nine municipalities spanning the border of Nagano and Niigata Prefectures— Iiyama City, Nakano City, Myoko City, Yamanouchi Town, Shinano Town, Iizuna Town, Kijimadaira Village, Nozawa Onsen Village, and Sakae Village.** Surrounded by 1,000-2,000‑meter mountains, the area is blessed with rich satoyama landscapes that embody Japan's original scenery, as well as abundant water resources such as the Chikuma (Shinano) River and Lake Nojiri. It offers world‑class snow resorts including Myoko, Nozawa Onsen, and Shiga Kogen—known for some of the heaviest snowfall on earth—along with year‑round nature‑based activities such as trekking along the 110‑km Shin'etsu Trail, E‑bike cycling linked with the Iiyama Line Cycle Train, and canoeing on the Chikuma River. In addition, the region is home to a wealth of sustainable experiential content, including traditional food culture nurtured in one of Japan's snowiest regions, hands‑on traditional craft experiences, and educational travel programs. The Shin'etsu Shizenkyo Activity Center—directly connected to Iiyama Station on the Shinkansen—serves as the main contact point, providing comprehensive support for your tour development: arranging activities, matching multilingual guides, offering up‑to‑date local information such as snow and route conditions, and even renting E‑bikes. Please feel free to contact us anytime—we are ready to support your diverse tour creation needs.
Booth NoK-20
AreaJapan
Main BusinessMunicipality / government office
Official sitehttps://shinetsu-shizenkyo.com/en/
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Shin'etsu Activity Plan