Tourism EXPO Japan 2026
South African Tourism
South African Tourism is the tourism marketing arm of the South African government. Simply put, our job is to promote the country domestically and internationally, whether for leisure, business or events tourism.
South African Tourism has made great strides in introducing and marketing South Africa not only to our own people but also, since the dawn of our democracy in 1994, to the world.
We have grown from a few offices around the world to become a global tourism organisation on a mission to market and share, through experiences, all that is unique, warm and beautiful about South Africa.
South Africa is more than just a destination—it's an experience that awakens your spirit and fills your soul with joy. Whether you seek adventure, cultural connection, or pure relaxation, our country welcomes you with open arms and endless possibilities.
Here, every journey is a celebration. From breathtaking landscapes and vibrant cities to rich heritage and unforgettable encounters, South Africa offers something for every traveler. Feel the rhythm of our streets, taste the flavors of our diverse cultures, and embrace the warmth of a nation that thrives on authenticity and connection.
So… Come to South Africa.
Discover. Explore. Immerse yourself.
Find your joy—right here, where it's always been waiting for you.
South African Tourism has made great strides in introducing and marketing South Africa not only to our own people but also, since the dawn of our democracy in 1994, to the world.
We have grown from a few offices around the world to become a global tourism organisation on a mission to market and share, through experiences, all that is unique, warm and beautiful about South Africa.
South Africa is more than just a destination—it's an experience that awakens your spirit and fills your soul with joy. Whether you seek adventure, cultural connection, or pure relaxation, our country welcomes you with open arms and endless possibilities.
Here, every journey is a celebration. From breathtaking landscapes and vibrant cities to rich heritage and unforgettable encounters, South Africa offers something for every traveler. Feel the rhythm of our streets, taste the flavors of our diverse cultures, and embrace the warmth of a nation that thrives on authenticity and connection.
So… Come to South Africa.
Discover. Explore. Immerse yourself.
Find your joy—right here, where it's always been waiting for you.
Co-exhibitor of South African Tourism
Airlink (AVIAREPS) :
An African Anthology :
Cathay Pacific Airways :
Embassy of the Republic of Zimbabwe :
Emirates :
Ethiopia Airlines :
KZN Tourism & Film Authority :
ONLYONE TRAVEL :
Planet Africa Tours :
Pullman Cape Town City Centre :
Rainbow Tourism Group :
Sabi Sabi Collection :
Sense of Africa :
Singapore Airlines :
Southern Sun :
SPRINGBOK ATALS TOURS AND SAFARIS :
Sun International :
Thompsons Africa :
| Booth No | C-07 |
|---|---|
| Area | Africa |
| Main Business | Tourism bureau / Embassy |
| Official site | https://www.southafrica.net/gl/en/travel |
| SNS Links |     |
Photos
Videos
In-booth event or Hands-on event
Join us for a fun, hands-on workshop where you can create your own beautiful hair ties using vibrant, colorful African print fabrics! These lovely handmade accessories feature authentic ethnic patterns and are incredibly easy to make. Participation fee is free, but please note that threre is a limit to the number of participants.
Known as the "Rainbow Nation", South Africa has a rich combination of culture, history, people and landscapes, along with a colourful, diverse and vibrant craft sector. And, beadwork is a common genre in the country. In this workshop, you will learn the basics of beaded accessory making to practically create your own bracelets so that you can embrace colourful South African cultures!
South Africa has become the first country to lift the Webb Ellis Cup for the fourth time with a back-to-back victory at Rugby World Cup in 2023. South Africa is a rugby powerhouse with a player population of over 600,000. Springboks, the country's national team, is known for its depth of talent, and many of them are playing in Japan Rugby League One. Why don’t you experience the excitement of rugby and give it a “try” to be on the national team?
Feel the beat of South Africa! Drum Cafe has over 20 years of experience in uniting people through the universal language that everyone can relate to. Through music. Drum Cafe has the exceptional ability to connect with anyone from around the world with drum beats. The Drum Cafe concept is a unique hands-on application of African drums and percussion that not only entertains but energizes the audience. You will surely enjoy their colorful and vibrant performances that will make it come alive and be truly memorable.
Join us for a fun, hands-on workshop where you can create your own beautiful hair ties using vibrant, colorful African print fabrics! These lovely handmade accessories feature authentic ethnic patterns and are incredibly easy to make. Participation fee is free, but please note that threre is a limit to the number of participants.
Known as the "Rainbow Nation", South Africa has a rich combination of culture, history, people and landscapes, along with a colourful, diverse and vibrant craft sector. And, beadwork is a common genre in the country. In this workshop, you will learn the basics of beaded accessory making to practically create your own bracelets so that you can embrace colourful South African cultures!
South Africa has become the first country to lift the Webb Ellis Cup for the fourth time with a back-to-back victory at Rugby World Cup in 2023. South Africa is a rugby powerhouse with a player population of over 600,000. Springboks, the country's national team, is known for its depth of talent, and many of them are playing in Japan Rugby League One. Why don’t you experience the excitement of rugby and give it a “try” to be on the national team?
Feel the beat of South Africa! Drum Cafe has over 20 years of experience in uniting people through the universal language that everyone can relate to. Through music. Drum Cafe has the exceptional ability to connect with anyone from around the world with drum beats. The Drum Cafe concept is a unique hands-on application of African drums and percussion that not only entertains but energizes the audience. You will surely enjoy their colorful and vibrant performances that will make it come alive and be truly memorable.
