Tourism EXPO Japan 2026

Visit Portugal

At Tourism EXPO Japan 2026, VisitPortugal brings together 18 Portuguese tourism companies and 3 regions, providing Japanese travel professionals with a unique opportunity to discover Portugal's rich and diverse tourism offer and develop new business partnerships. During the public days, we welcome Japanese visitors to experience Portuguese culture, gastronomy and travel inspiration through engaging activities and presentations designed to encourage future travel to Portugal.
Booth NoD-19
AreaEurope
Main BusinessTourism bureau / Embassy
Official sitehttp://www.visitportugal.com
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Portugal

 In-booth event or Hands-on event

We will be introducing and offering Pastel de Nata, a beloved Portuguese sweet and a true comfort food for the Portuguese people.

Please stop by our booth and enjoy one!
A mini seminar on Wine Tourism in Portugal and Portuguese Wines, including a small gift of Portuguese wine for all participants.

We look forward to welcoming you!
We will be introducing and offering Pastel de Nata, a beloved Portuguese sweet and a true comfort food for the Portuguese people.

Please stop by our booth and enjoy one!
We will host a small reception at the Portugal booth at Tourism Expo Japan, with the presence of the Ambassador of Portugal. All Portuguese suppliers exhibiting at the event will be in attendance, and travel industry professionals and other industry representatives will be invited to join us.
Portugal is famous for its beautifully designed sardine tins, and traditional sardine can packaging has long been done by hand.
In this workshop, you will have the opportunity to experience the traditional art of wrapping Portuguese sardine tins by hand. After completing your own sardine tin, you can take it home as a souvenir.
Enjoy the beautiful sounds of Portuguese Fado performed by a duo of talented Portuguese guitarists.
Enjoy the beautiful sounds of Portuguese Fado performed by a duo of talented Portuguese guitarists.
Representatives from the Central Portugal Tourism Board will introduce the region and share the many attractions and experiences it has to offer.
Discover Portugal’s wine tourism and explore the diversity of Portuguese wines. Learn about Portuguese wine while enjoying a guided tasting with the team from Kinoshita International, a Japanese importer of Portuguese wines.
Portuguese sardine tins have traditionally been packed by hand. In this workshop, you can experience the traditional art of packing Portuguese sardines yourself.
Staff from Alentejo Tourism Board will introduce the region and share its unique attractions and highlights.
Enjoy Pastel de Nata (Portuguese custard tarts), a beloved sweet often described as one of Portugal’s soul foods.
Staff from the Central Portugal Tourism Board will share the highlights and unique attractions of the region.
We will hear from Chef Yoshida about his first experience of Portugal. Last year, during the visit of the Prime Minister of Portugal to Japan, Chef Yoshida collaborated with a Portuguese chef at Restaurant Origin in Osaka. He later participated in Portugal’s culinary event, Chefs on Fire, where he further explored Portuguese cuisine and food culture.