FIELDSTYLE started in 2017 as an event themed on "living" and "playing". In total, FIELDSTYLE has been held 13 times, attracting up to 50,000 visitors at more than 650 booths. FIELDSTYLE is one of the largest hybrid events (exhibition) in Japan that combines elements of both BtoB and BtoC, allowing visitors to experience and feel products and services in a variety of genres related to living and playing.
FIELDSTYLE is a hands-on event that proposes a variety of lifestyles, including outdoor activities, overnight stays in cars, camping, activities, mobility, DIY, and fashion. Along with more than 300 exhibitors from all over Japan, the event offers a full range of contents that can be enjoyed by families and outdoor beginners. The event attracts more than 50,000 visitors each time, and is held twice a year in spring and fall. The next event will be held in Aichi in November 2025 and in Tokyo in May 2026.